International creative veteran Lyndon Hale joins Adcreators as executive creative director

Adcreators has appointed international creative veteran Lyndon Hale as executive creative director.

Hale’s arrival bolsters the agency’s ambitions of integrating local and international experience for clients, approaching creative strategy, design and execution as illimitable.

Bringing over 35 years of creative and marketing experience to Adcreators, Hale has worked globally in South Africa, the UK, including the APAC region, serving notable clients such as Commonwealth Bank, Qantas, Coca-Cola, Shangri-La Group, and more. His creative ability can be described as the ‘Midas touch,’ where his experience and strategic approach have seen growth, be it team numbers or client successes.

In addition to this, Hale’s successes have been recognised with numerous awards throughout his career, including B&T, D&AD, Cannes Cyber Lions, and IAB awards, to list a few.

Says Rony Chiha, managing director at Adcreators: “Lyndon is nothing less than a fantastic addition to our Adcreators family. His creative force is the borderless approach we are looking for and will link all of our services. We are excited to have Lyndon on board to help lead our clients to achieve success through creative transformation.”

As executive creative director, Hale will oversee all aspects of creative delivery, defining and executing design standards, and lead creative and design reviews across all offerings for Adcreators’ clients, working closely with the agency’s digital, content and account management teams.

Says Hale: “One of the advantages of hitting the “Veteran” class in this game is you have seen and experienced every possible permutation of agency structure, some more successful than others. I was immediately impressed with the work Rony and his team have done on structuring their offering across five different disciplines, offering their clients full coverage of the modern marketing landscape, enabling true impact for their clients’ brands. They have created something quite unique that I wanted to be part of. Onwards and upwards—I’m really looking forward to the ride.”

Adcreators is confident that Hale will capture industry opportunities, spearhead project success, and deliver the best possible solutions for its clients and its international teams.

To find out more about Adcreators, click here.