Sportsbet launches Bet With Mates amid an alien invasion in latest campaign via Palomina
Sportsbet has launched its game-changing new product, Bet with Mates, with an integrated campaign that proves saving the world from an alien race can wait – if you’re still alive in the quaddie.
The new campaign, created by Sportsbet’s inhouse creative team with production partners Palomina, heralds the newest and easiest way to group bet; doing away with pesky offline organisation in favour of a simple to use feature on the Sportsbet app that allows customers to share in the moment.
VIEW THE FIRST CONTACT SPOT
VIEW THE KINGS SPOT
VIEW THE PORTAL SPOT
Says Jason Thatcher, head of brand and advertising, Sportsbet: “We’re very excited about this new product and equally excited about the campaign. It’s all about ramping up the fun of betting on sports, horse racing and everything else Aussies love to take a punt on, but at a group level. The product is easy to use and solves a common customer problem. And the campaign is fun, tongue-in-cheek and connects directly with our audience.”
The creative features three 30 second TVCs and one 45 second execution all set in different, cinematic scenarios. Whether it’s a Game of Thrones-style standoff or an interdimensional challenge to save the future, the humble heroes always seem to get the final say.
Says Rambo Goraya, creative director, Sportsbet: “We wanted to hit a real granular point of relatability for those punters who enjoy a bet with mates (apologies if you don’t know what a quaddie is) but bring it to life in an unexpected and audacious way. Our customers have all watched enough Netflix to realise it’s about time a bunch of cheeky mates got a start in a movie scene discussing their anytime goalscorer bet. We hope punters enjoy watching them as much as the Sportsbet and Palomina teams did making them.”
The Bet with Mates campaign is supported by bespoke edits for social media channels including Instagram, Facebook and Snapchat, plus a national radio campaign, OOH and selected major press ads.
The campaign goes live across FTV, PTV and Digital on June 6 and will be aired across various channels for up to 12 months.
Client/Creative – Sportsbet
Chief Marketing Officer, Mark Migliorini
Group Manager of Marketing, Tim Hernadi
Head of Brand and Advertising, Jason Thatcher
Head of Partnerships and Content, Kathy Schokman
Head of Content Production, Dan Atkins
Creative Director, Rambo Goraya
Senior Creatives: Chris Chard, Shaun Conroy
Campaign Manager, Isaac McCallum
Campaign Manager, Olivia Ferrary
Production Partner: Palomina
Production Producer: Kate Merrin
Brand Producer: Rachel Gilkison
Director: Matt McCaughey
DOP: Ben Jasper
Production Designer: Lucinda Thompson
Editor: Michael Houlahan @ The Insititute of Post
VFX / Online: Limehouse / The Shotbrokers & ARC Edit
Flame: Eugene Richards
13 Comments
Another example of what you get when you do creative in house and man……. it’s not good.
Some Solid Conroy gold right here
This is just a giant troll.
What utter, utter nonsense
A Troll calling an Ad a Troll. Now I’ve heard it all. Of course it’s nonsense. Now back under your Bridge….
promotion of gambling is out of control and extra products like this likely contribute to more problem gambling…however…. sportsbet clearly understand their brand really well. have a clear position in market, and despite putting a shitload of different creative in market, keep it distinctive towards their brand. i thought this was relatively funny and it’s a clever way to promote their new feature
turd polished within an inch of its life. Next!
Production on this is excellent. I guess that’s what happens when it goes in house.
Only the VO ruined it.
So, did the creative director’s name – Rambo, have any influence on the military themes?
I am one of 2 people in my creative department who know what a quaddie/multi is (must not be a thing in the Bondi advertising bubble…), and we both thought these were hilarious. Sportsbet do great stuff.
All these bitter creatives punching 14 hour days wishing they could work at Sportsbet
What’s the go with the fat mess that dosent know how to dress himself… court martial for shirt out, over shirt undone, grooming in the dress manual not followed (beards not allowed in the services besides the navy) and gambling while on duty….
Yes of course gambling ads are out of control. But this campaign is actually, genuinely, very funny. Overriding the alien message to Earthlings with the news that ‘the field is set’ is comedy gold. The same joke with the knights also works. Unlike many of the competitor ads, I turn this one up rather than off.
Who are the main actors in these adverts?