M&C Saatchi Sydney reinforces Australian strategy team with multiple promotions

(Pictured L-R: Nick Jacobs, Emma Parsons, Melinda Lofts, Emily Taylor, Rachael Fraser)

M&C Saatchi Sydney is continuing to build upon the growth of 2020, today announcing multiple promotions across the Group, acknowledging the increased scope of work and the changing identity of the M&C Saatchi Group AUNZ.

The three key promotions include Melinda Lofts being elevated to head of CX strategy, Nick Jacobs now joining Rachael Fraser as the head of integrated strategy and Emma Parsons now taking on the role of head of content.

Says Emily Taylor, chief strategy officer at M&C Saatchi Group: “2021 has already proven to be a brilliant year for the Group and these promotions are testament to the growth and direction of our business. I feel very lucky to have such talent around me. What we can do together, when we bring this diversity of thought to play on our clients’ brands and business challenges is truly exciting.”

Lofts has been with the Group since 2018, bringing with her over 14 years of experience dedicated to data and CX – finding her passion for exceeding business objectives by utilising data and analytics to develop deeper insights in order to boost results.

Says Lofts: “I am privileged to work with such a talented team on some of Australia’s leading brands. Covid has changed the landscape and, with it, magnified the importance of Brand and CX alignment. There is so much potential and I am really excited about working with our clients to help solve real customer and business challenges.”

Alongside Lofts, Parsons, the Group’s new head of content, has been building purposeful, iconic brands leveraging social and content for over 13 years. Her unparalleled experience in the space has helped successfully steer M&C’s clients through a difficult year, whilst helping them understand the true value of content in the wider comms mix and the strategic role it has to play in both brand building and delivering to the bottom line.

Says Parsons: “I’ve had an incredible year at M&C. The opportunity to work on brands that shape Australian culture, and to do it surrounded by the best in the business, has been humbling and inspiring. I’m so excited to step into this role to continue championing social and content, because I truly believe in the power it holds for our clients.”

In his new role, Jacobs will be joining Fraser as the head of integrated strategy. Jacobs brings over 15 years experience to the table having worked at leading agencies at home and abroad. After just two years within the company, he has already shown his expertise – having worked on flagship campaigns such as ‘Matesong’ for Tourism Australia and winning multiple awards throughout 2020.

Says Jacobs: “It has been an amazing couple of years at M&C. The planning family is a brilliant group of customer obsessives, who bring to bear an increasing breadth of thinking to our clients’ challenges. Working together with Rach and the team in this new role is incredibly exciting and I can’t wait to see what the future holds.”