Eurobodalla celebrates strong visitor growth in latest tourism campaign via JIMJAM Ideas

After devastating drought, the most damaging fires in Australia’s history and finally COVID-19, Eurobodalla has sprung back stronger and more stunningly beautiful than ever. The aim now is to share this news and reestablish the region as one of the most naturally diverse destinations with offerings all year round.

 

The first launch of the ‘All Kinds of Natural’ campaign saw extraordinary results considering the tumultuous times. During the 2020/21 summer period, the shire’s total visitor spending of $132 million (270m tot), nearly doubled the previous year of $72 million.

Council’s manager of tourism and events Tim Booth said it bode well for local businesses: “We’re also seeing strong growth with accommodation bookings through March and April, so we are looking forward to seeing this data in the coming months.”

In fact, the results were so good, Eurobodalla Shire Council has just launched the second iteration of the ‘All Kinds Of Natural’ campaign via JIMJAM Ideas, in conjunction with Humble Productions.

The campaign (consisting of 60 launch, 30’s & 15’s video seeded via social channels: FB, Instagram and YouTube) uses the subtle voice of mother nature to invite the audience to come back outside and immerse in the many winter experiences Eurobodalla has to offer. We wanted to remind Australia that Eurobodalla is not only open for business but has replenished and reinvigorated itself beyond all expectations and against all odds.

Says Charlie Cook, creative director, JIMJAM: “After what this community has been through it was an honor to go back down there again and do our bit. Given the circumstances this production required everyone to go the extra yard and pitch in. The commitment, generosity and expertise shown by all involved was inspiring and hopefully this will be reflected in the results. So for mother nature’s sake PLEASE take your next holiday in Eurobodalla!”

Says Booth: “The quality of work JIMJAM delivers is of such a high quality and we couldn’t be more thrilled with the showcase of our shire. The last campaign was the real beginning of our tourism brand, Eurobodalla…all kinds of natural, and this campaign will continue to build on the brand awareness of Eurobodalla into our key markets as well as working alongside a conversion campaign driving direct bookings to Eurobodalla.”

Client: Eurobodalla Shire Council
Marketing Director – Tim Booth

Creative Agency – JIMJAM Ideas
Creative Directors – Charlie Cook & Andrew Crocker
Group Account Director – Alana Fechner
Writers – Charlie Cook & Pete Ogden

Production Company – Humble Productions
Director/EP – Brynn Fulcher
DOP – Josh Flavell
1st AC / Underwater Camera – Michael Fairbairn
Producer – Helen Morahan
Editor – Gabe Dowrick
Music – Matt Sladen
Colourist – Matt Fezz