The work 2021 Contenders: AnalogFolk
Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2021 Contenders…
Rekorderlig Cider: Welcome to Rekorder-Land
AnalogFolk
In 2020 Rekorderlig Cider had gotten old in the eyes of young drinkers. With COVID locking down bars and travel and knowing our audience are early adopters of visually rich digital experiences, we created Rekorder-land – an all-new virtual travel destination, where the real town of Vimmerby, Sweden (Rekorderlig’s hometown) became a place of virtual wonders. Popular Swedish tourist attractions were reimagined into all-original digital experiences – inspired by Rekorderlig’s flavours – and brought to life through fantastical visuals and immersive digital design.
Hyundai: After Dark
AnalogFolk
To reach a music- and tech-loving audience for the new Hyundai i30 N-Line, we chose not to create a TV spot. Rather, we made a branded music video, performed by Aussie rapper Julian Joseph. Composed as a mashup of classic bedtime lullabies and all-original lyrics, the tune was Shazam-able, with the extended version on iTunes & Spotify. The result? The No.1 video on Twitter in APAC for Q4 2020.
Curtin University: Change Is Here
AnalogFolk
Universities are always talking about the future. But in a world facing major social and environmental challenges, this generation has a sense of urgency that others haven’t. They’re getting restless. They refuse to believe that the challenges our planet faces are just too big or too complex for them to make a difference. It’s up to all of us to step up and have an impact – and that’s what this brand platform is all about. This campaign is Curtin University’s first brand campaign in more than five years, which launched with a 60-sec brand TVC, large format outdoor all around Perth and multiple digital touchpoints.
Palmer’s Australia: Escape Beauty Chaos
AnalogFolk
With the insight that bathroom cabinets are crammed with a baffling assortment of half-used beauty products, we helped women put an end to ‘beauty chaos’ through our client Palmer’s Skin Care. We created a campaign led by a TVC, depicting a woman becoming lost in a never-ending maze of beauty products, only to escape the madness and ‘Find the formula’ with Palmer’s.
The final entry deadline for Campaign Brief’s The Work 2021 is Monday May 17. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency has entered The Work and would like to showcase your best work in our Contenders series email ricki@campaignbrief.com.