Barista Bros introduces the New Epic Taste with No Added Sugar range in latest campaign via BMF
Coca-Cola South Pacific has today launched Barista Bros latest campaign via BMF to support the New Epic Taste with No Added Sugar of the Iced Coffee and Chocolate flavoured milk range. The campaign will be led by a TVC that re-introduces Barista Bros and presents a new range that delivers the familiar flavours, now with no added sugar.
The TVC playfully shows the lengths some will go in order to enjoy the epic new taste of Barista Bros, with a school of catfish (who have more tastebuds than humans) fronting as a human at the local servo to get their fix. The TVC forms part of a wider integrated marketing campaign.
Says Roy Leibowitz, BMF Associate Creative Director: “Barista Bros really is a flavoured milk range like no other. To launch their delicious new epic taste, the team asked for an ad like no other. Catfish have so many more tastebuds than humans, so the quirky concept of them pretending to be human and trying to buy some really fit the bill.”
As part of a multi-million-dollar media investment, the campaign spans TV, cinema, online video, social media, out of home, in-store and experiential.
Says Kate Miller, Coca-Cola Marketing Director – South Pacific: “We know Australians have a love affair with coffee and are becoming more health conscious. We wanted to have fun with this Barista Bros campaign to highlight the brand-new epic taste as just one example of how we’re delivering products that our customers know and love, without the added sugar.”
The Barista Bros flavours Chocolate, Espresso and Double Espresso are now available front of store at Woolworths and Coles, as well as in other grocery outlets, retail, petrol and convenience stores.
Creative Agency: BMF
Chief Creative Officer: Alex Derwin
Associate Creative Director: Roy Leibowitz
Senior Art Director: Chris Wilson
Chief Strategy Officer: Christina Aventi
Senior Strategic Planner: Kellie Box
Chief Executive Officer: Stephen McArdle
General Manager: Paul Coles
Deputy Head of Account Management: Aisling Colley
Senior Account Manager: Stephen Mesa, Adam Reeves
Head of TV: Jenny Lee-Archer
Agency Producer: Emma Friend
Director: Jeff Low
Production Company: Rabbit
Executive Producer: Alex Hay & Lucas Jenner
Producer: Marcus Butler
Post Production: White Chocolate
Editor: Adam Wills
Sound Production: Rumble
Music: NA
DoP: Simon Duggan
Connections Agency – UM
Social Media: Coca-Cola Social Centre powered by One Green Bean
Shopper Agency – Geometry
60 Comments
Yes guys. Yes.
This makes me smile. Great work again from the BMF team.
Make advertising weird again.
I love it too!
Who make good ads.
Outlandish. I love. it.
So, so good.
Made me laugh. Job done
Bloody weird. Bloody good.
So nice to see an ad that doesn’t take itself too seriously. Congrats to all involved.
Respect. Proper weird, not just a dude in a rabbit suit.
More ads like this please
Fuck yes.
Love it Leibowitz
love it. great job guys
This is good advertising. Clients need to see this. Doesn’t have to make sense to be good.
Is a lot of BMF advertising starting to share the same ‘weird’ tone of voice – BPay, Aldi, Tourism, Tas, Barista Bros?
Starting to? Where have you been all these years?
Nice!
Top – shelf. This has made my day!
This is great
No. This is unlike anything else I’ve seen anywhere. But hey. Haters gonna hate.
If by same tone of voice you mean “not worthy ads people will actually enjoy” then yes.
Love this. Good work Roy and team. 👌🏼
It’s a no from me.
Good to see Roy and Chris still making a mark!
Really enjoyed this.
I want to see under the jacket!
It’s funny and odd
I also like it too.
Just look at their site. the BPay ‘Grit’ work, TAL ‘Scars’, Tourism Tasmania, Aus Gov ‘Stop It At The Start’, the Audi work. Much more than a one-trick pony. And the common thread between ALDI, this, and the latest BPay stuff? They use humour.
the fuck is this
Proper funny. But why isn’t it flying?
Holy Dooley what a winner!! Bloody well done guys.
It’s an ad. A funny, entertaining ad that makes me want to buy Barista Bro’s. Seems like you’re the only confused person here.
This might be my favourite ad of the year.
I’m just rewatching it again and again.
Killer.
BMF seems to be one of the only agencies that consistently makes ads that real people like. People will like the shit out of this. I like the shit out of this.
I like the shit out of you trying to make us all believe you don’t work at BMF. Absolutely love the shit out of it. Good on ya.
Perfect casting, perfect delivery, perfect VO.
Great stuff. I want some.
Hahahha f yes!
Good weird. Great casting and V/O talent.
His name is there mate. Everyone knows who he is. And he doesn’t work at BMF.
I mean the age old cliché applies here. It’s only advertising people. And it’s an engaging, memorable and whacky one at that. Is it a great long term brand positioning piece? Possibly not. But is it a rare as catfish teeth–funny as f*ck–ad. Yep. Haters need to relax.
Genius. Well done, BMF.
Simon Duggan DOP for an ad with 3 locked shots! The spots got a great vibe well done. Nice
Love. Well done Roy and Wilson!
I want to make dumb funny stuff! Normal people love dumb funny stuff. Well done.
… 3 times already. It’s SO GOOD. The talent is amazing!
This is great. Good Job BMF. Well done especially to the clients for actually picking something cut-through.
Be solid.
Nice work guys.
But why an American accent at the end for the VO? Genuinely curious.
Wow, this is actually pretty average. Don’t know where to point the finger, but considering Jeff Low makes great stuff overseas, i doubt it’s his fault. What’s even scarier is the amount of praise from all these comments… either the industry is filled with naive idiots or agency is covering for bad work by praising the hell out of it. It’s a good technique, confuses the naive sheep. ‘It got lots of good comments, means it must be good’. Jokes on us.
My comments still stand (If you want to scroll up and read them) You can’t just scream at the work and say it’s shit, without explaining why. I’m not suggesting a competitor agency/creative team/production company would have an incentive for slagging off anyone else’s work though.
Link to your book please? I really like this.
Booo hooo! I don’t like funny ads! I don’t like BMF! I don’t like the creatives who made this! Waaaah waaaah waaaah. But I like Jeff Low! Excuse me while I post incel content and vent online against people making better work than me rather than celebrating the lighthearted fun stuff. MOM! MEATLOAF!
Ooooo you funny buggers. Cracking me up and making me thirsty. Nice one fellas and BMF
It’s probably artificially sweetened, just like the zero sugar coke…
Here’s an idea, why not cater for the people that don’t have sugar in their coffee, and make an unsweetened ice coffee 🤔
New taste is horrible!
The ads made me scared. Why change the best tasting iced coffee there is?
Then I tried one and it’s truly disgusting.
Unfortunately the new flavours taste terrible and it was a terrible decision to change what were the best flavoured milks in Australia. Congrats they’re now the worst.