The NRMA Launches New ‘This is Roadside Assistance’ Campaign via Saatchi & Saatchi
The NRMA Roadside Assistance has this week launched its new brand campaign via Saatchi & Saatchi Australia, focusing on what The NRMA does best: getting its members moving no matter the situation.
The campaign showcases the unique culture of The NRMA and the connection between its people and members. This connection comes to life through a variety of locations and member call-out scenarios, highlighting what true roadside assistance means and how The NRMA patrol team goes that extra mile to help. With more vehicles in more locations and more trained technicians, when members drive further afield, they still have access to The NRMA’s national network of patrols to ensure they keep moving.
It serves as a reminder that whilst there are a number of other providers within the market that may claim to ‘offer’ roadside assistance, only The NRMA offers the real thing.
Says NRMA General Manager of Marketing, Darren Jones: “The NRMA has an unrivalled history of keeping Aussies moving. Members of The NRMA know wherever they go and no matter what happens, The NRMA will always lend a helping hand to keep them moving to where they would rather be. This campaign seeks to reinforce the lengths that The NRMA and our technicians will go to help our members”.
Adds Saatchi & Saatchi Chief Creative Officer, Mike Spirkovski: “Everyone knows that having car problems isn’t fun. It’s stressful and people just want to get going. This campaign is designed to showcase those situations and importantly reinforce how far The NRMA will go. Every time”.
The integrated campaign is currently airing across broadcast television, online video, radio, digital and on social platforms. Media is being handled by Spark Foundry.
Creative Agency: Saatchi & Saatchi Australia
Chief Creative Officer: Mike Spirkovski
Head of Planning: Graham Sweet
Creative Director: Sam Chappell
Senior Art Director: Simon O’Neill
Senior Copywriter: Anton Posa
Group Business Director: James Tracy-Inglis
Senior Business Director: Claire Thompson
Business Director: Liz Stephens
Senior Broadcast Producer: Michael Demosthenous
Integrated Producer: Gary Clarke
Production House: Scoundrel
Director: Luke Shannahan
Executive Producer: Kate Gooden
Executive Producer: Adrian Shapiro
Integrated Production House: Louis&Co
Photographer: Dick Sweeney
Executive Producer: Louis Molines
Producer: Penny O’Brien
Post-Production Support: Prodigious Australia
Executive Producer: Ash Weaver
Media Agency: Spark Foundry
Marrion Bell: Client Partner
Jake Woodley: Associate Director
Georgie Brady: Senior Planning Executive
Juha Lauren: Digital Activation Manager
Client: The NRMA
General Manager, Marketing: Darren Jones
Senior Manager, Acquisition Marketing: Charm Hearne
Senior Brand and Creative Director: Marie Ferrett
Acquisition Marketing Manager: Jenna Dacic
Brand Communications Manager: Angela Tobin
20 Comments
Nice to see some new creative execution and a lighter approach to this space than NRMA have had in recent years. “I got petrol out here” delivered in deadpan quite simply executes on the service which NRMA do offer, but in a nicely comical way.
The dad and daughter – she fries him. Loved it
Beautiful cinematography!
Do I hear Cannes calling? Another one hit out of the park!
How many agencies does NRMA use?
Insurance & roadside are totally seperate businesses…
Because she sure doesn’t look like she’s out there.
Works. Looks beautiful
Average at best. Does anyone know who shot the latest NT Tourism spot that was O/A last night? Very nice indeed.
Like it. Looks beautiful
second shot greenscreened?
Wondered that as well, but noticed a few leaves and fronds waving at me… Yes me, not you.
No.
The first 15 seconds of that ad are a great idea.
Talent couldn’t have been shot in situ in those first 3-4 shots. If they were, something has been done to make them look like they were composited. It looks terrible. Lots of creatives from agency and client, surely one of them called it out?
Are the first two shots a greenscreen? Looks off.
Solid and clear.
Why the green screen for the first two shots? Covid problems?
You morons commenting on the opening shots. It’s a throw away commercial for a insurance company. Nothin more, nothing less. People got paid and walked away. That’s why we work. If you’re so critical of something like this then why don’t you close your web browser and focus on making some good work of your own.
I can see why everyone wants to PR this. Inspired stuff
Looks great. Odd tone. I liked it.