eBay’s playful posties are back for eBay Tuesdays in latest campaign via CHE Proximity
eBay’s playful Posties are back for the third year in a row and this time, things are getting weird. The campaign, via CHE Proximity, launches eBay Tuesdays; a weekly day of deals where the country’s favourite items cost even less.
The 30 and 15 second films see veteran postie, Samantha, and her fresh-faced intern, Ernie, arrive at an office that’s got a serious case of déjà vu thanks to eBay Tuesday’s irresistible deals.
Says Cam Hoelter, executive creative director, CHE Proximity: “The Posties have been a successful platform for eBay for a few years now, which has been great but we wanted to continue to keep them fresh. This time around we introduced a young apprentice and dropped our posties into an eccentric office space, with workers obsessed with eBay Tuesday deals.”
Says David Halter, chief strategy officer at CHE Proximity: “The thinking was very simple. Tuesday is typically the quietest day for online shopping, so we worked with the eBay marketing and sales teams to create exclusive deals to boost traffic. Discounts will be available across products people actually want, like headphones, hair straighteners, shoes and more. The long-running Posties platform works well to deliver this message by never selling, just observing the behaviour we want to encourage.”
The latest instalment of the campaign was again directed by Tony Rogers from Guilty. The TVCs launched on 21st February and are being supported by social and digital assets.
Agency: CHE Proximity
Executive Creative Director: Cam Hoelter
Creative Directors: Daniel Davison, Ashley Wilding
Creatives: Mark Carbone, Nico Smith, Ernie Ciaschetti, Dan Smith
Director of Strategic Production: Holly Alexander
Chief Strategy Officer: David Halter
Client Partner: Mariana Rice
Account Director: Dot Brimble
Production Company: Guilty
Tony Rogers – Director
Jason Byrne – Producer
Victoria Walker – Line Producer
Tim Parrington – Editor
Joey Knox – DOP
Heckler – Post Production
22 Comments
Carbone. The king of comedy.
“We should get sushi Carol” …. makes me giggle every single time!
Nice work team. These spots are good. I want to see more of these.
Simple, funny, love it. Congrats gang.
funny.
Funny clever.
Straightforward, witty. So good.
Glad to see they still have their unique ability to see inside customers’ parcels.
Strong.
Funny stuff fellas!
You don’t need a massive budget and Mark Wahlberg to make funny ads that will get noticed. Noice.
Nice work. Everyone needs a laugh and Carol being offered sushi doesn’t disappoint.
Does he say ‘Carol’ or ‘gi-rrl’? I think it’s the latter.
Absolutely love these advert!
The hair straightener/we should get Sushi Carol/ the look on her face/noise cancelling headphones!
Omgosh I laugh every time i see your advertisements. Very clever!!
My absolute favourite…we should get sushi Carol. It’s right up there with Not happy Jan!
In the category of “Not happy Jan”. It’s on “repeat” in our household – “honey can you put the dishwasher on?” His answer : “Sure, we should get sushi Carol”….. ?
“We should get Sushi Carol” is such a catchy phrase. Especially in the mannerism it was said. It popped in my head out of the blue but for some reason I remembered it as being “We should do Sushi Carol”.
What the hell did the last guy say?!
I think he says have you got that brief or is that brief ready, words to that effect.
The expression on Carol’s face is priceless.
I love the add
What is the name of the guy who says “we should get sushi Carol????
Thanks
It’s “We should get sushi KAELA”(Kayla)!!!!!!!!!!!!
Y’all got your noise-cancelling earphones on 😀