Who knew Alexa had abs? Michael B. Jordan stars in Alexa’s Super Bowl spot via Lucky Generals

Today, Amazon has revealed its Big Game ad, “Alexa’s Body,” starring renowned actor, film producer and director Michael B. Jordan in his first-ever Big Game ad, created by teas at Amazon and Lucky Generals.

The spot celebrates Alexa’s new beautiful form factor, while one executive daydreams what other beautiful vessels Alexa could live inside of…like the handsome and widely adored Michael B. Jordan.

Directed by Hungry Man’s Wayne McClammy, Michael B. Jordan proceeds to delivers the most effortlessly seductive performance of an AI that you’re likely to witness on screen. Brilliant casting and performance from the two main characters keeps the humour going throughout.

The ad marks Amazon’s sixth consecutive year participating in the Big Game.

VIEW THE SPOT

Brand: Amazon
Creative Agency: Lucky Generals
Media Agency: Initiative
Director: Wayne McClammy
Production Company: Hungry Man
Editing: The Den
Post-Production: The Mill
Sound: Beacon Street Studios