Sigma Healthcare appoints Haystac as PR agency

Australian pharmacy network Sigma Healthcare has named longstanding agency partner, Haystac, as agency of record for its full retail portfolio. The consolidation will see Haystac awarded the PR retainer for all six of the business’ retail brands.

Having worked with Sigma for the past six years on its Amcal and Guardian brands, Haystac has been selected to manage the additional trade and consumer PR remit for Discount Drug Store, Chemist King, Pharmasave and WholeLife. Haystac will also continue to provide PR support for Sigma Enterprise.

The full-service remit will cover both B2B and B2C media relations, social media management, content creation, influencer engagement and event support.

Simone Pipkorn, managing director Haystac said the agency was thrilled at the opportunity to build on an already successful partnership with Sigma: “We couldn’t be happier to become the agency of record for Sigma and build on the great work we’ve already been doing with the business over the past six years.

“We’ve built a solid relationship through our work with Amcal and Guardian Pharmacy and are excited to partner with the team to deliver powerful communications support for the other brands.”

Sigma Healthcare will continue to be serviced by the Haystac Brisbane team, led by general manager, Kate Ward, with support from the national team as required.

Says Ward: “As one of Haystac Brisbane’s longest standing clients, we are delighted that Sigma Healthcare has chosen us to deliver PR support for the business at large.

“We look forward to applying our experience and insight to develop a cohesive PR strategy that will allow Sigma to grow its network and connect to customers through meaningful communications.”

Adam Goss, general manager pharmacy, Sigma Healthcare, said the appointment was testament to the successful partnership with Haystac to date: “Haystac has been an invaluable and trusted partner over the past six years, delivering incredible results time and time again.

“We’ve enjoyed many successful campaigns together including, most recently, Amcal’s Pharmacy Champions campaign, which has significantly bolstered engagement amongst our valued franchise partners.

“Given Haystac’s proven track record and their in-depth knowledge of our business, they were the right choice to allow us to consolidate our PR for a more strategic and streamlined communications approach across all our pharmacy brands.”