Australian Ethical appoints R/GA Australia as innovation and marketing partner

R/GA has today announced Australian Ethical as a new client in the latest in a series of business wins that also include Uber and Kimberly-Clark.

Australian Ethical is Australia’s original ethical investment manager and fastest-growing superannuation fund. As its innovation and marketing partner, R/GA will work with Australian Ethical to help accelerate its innovation strategy and redefine its marketing communication. The appointment comes as the leading ethical investment manager announced $5 billion in funds under management and competition in the ethical investment space continues to intensify.

Says Marion Enander, chief strategy and innovation officer, Australian Ethical: “We have an amazing opportunity to continue our leadership in ethical investing, and to do that we need partners who can help us innovate. R/GA has a proven history of creating category-defining innovations, so bringing them in as part of our core team was an easy choice.”

Says Jon Holloway, VP, executive strategy director, R/GA Australia: “We are thrilled to partner with Australian Ethical to grow their impact for members, society and the environment. It’s not often you get to work with a brand that realises the importance of combining innovative products & services with marketing – all while truly doing good for their customers, the industry and the world.”

Australian Ethical joins a roster of clients which includes Uber, Nike, Google, Toyota, Slack, among others.