Memories launches ‘Future Messages’ product feature via The Monkeys Melbourne and Good Oil
Scrolling through text messages or watching old videos to feel closer to those we’ve lost is part of modern life. Digital platform Memories is allowing a deeper interactive connection with Future Messages, a revolutionary new feature that allows users to send video, text or audio messages to loved ones at any future date.
Created by The Monkeys, part of Accenture Interactive, Memories has released a short film to launch its new Future Messages product feature and showcase how it enables users to remain a relevant part of their family and friends’ lives, even after they have passed.
Directed by Curtis Hill of Good Oil, the powerful film shows the impact and role this feature can play in a family’s life. In this case, a young boy who has grown up without his much-loved grandfather by his side during life’s key milestones, including his eighteenth birthday.
Memories Group CEO Tom Ainsworth sees Future Messages as the next stage in the evolution of communicating with our descendants, and a way to honour our own legacies.
Sags Ainsworth: “In our culture the bond between generations is less visible despite huge advances in technology. Future Messages aims to use technology to celebrate those ties and gives us the chance to connect with our loved ones at the special moments in their lives and on the dates important to them.
“As someone who has lost his father not too long ago, a message from Dad would have meant a lot to me. I’m thankful this is a gift I can give my kids.”
Says Ant Keogh, chief creative officer, The Monkeys Melbourne: “Death is always an incredibly sensitive topic, and even more so with this current situation we’re facing. We had to get this story right and we believe Curtis captured the perfect tone for this film which introduces the Memories’ Future Messages product feature to market.”
Client: Memories
CEO: Tom Ainsworth
Chief Marketing Officer: Imogen Griffiths
Creative Agency: The Monkeys, part of Accenture Interactive
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Head of Planning: Michael Derepas
Copywriter: Scott Zuliani
Art Director: Connor Beaver
National Head of Production: Romanca Mundrea
Group Content Director: Sophie Gosper
Production Company: Good Oil
Director: Curtis Hill
D.O.P.: Kieran Fowler
Executive Producer: Simon Thomas & Sam Long
Producer: Tracey Lee-Permall
Editor: Dan Lee @ Arc Edit
Post Production: Blockhead VFX
Grade: Ferguson Rotherham
Production Design: Bethany Ryan
Sound: Rumble Studios
Music: ‘I Went Down To The River’ Written and Performed by Archer Broughton © SFM Publishing Pty Ltd
℗ Courtesy of Skinnyfish Music
Licenced by Sony/ATV Music Publishing (Australia) Pty Ltd
Casting Agent: Natalie Jane Harvie @ Citizen Jane
34 Comments
that is so powerful
Powerful. What a beautiful, modernised way of leaving messages to your loved ones.
Maybe the Queen can update the letter she wrote in 1986 to be opened in 2085 by the Lord Mayor: http://www.historyofsydney.com.au/the-queens-letter-queen-victoria-building/
Beautiful work and very moving! Well done
I didn’t get to the end and nor will anyone else.
Such an Ad.
Yikes. That music track
Super fucking duper. That’s excellent.
That was lovely
I wasn’t expecting much.
Then I got some dust in my eye, and I don’t do dust in my eye.
Made me think of my grandparents and how I would have loved to receive a message like that kid.
Very well done.
Looks like everyone else gets it. Maybe check you’re getting enough oxygen.
Beautiful storytelling.
Hmm.. this gives me an idea. We can get deceased relatives to send product recommendations, to their grandchildren.
I knew Grandpa would have wanted me to have whiter teeth.
What a moving piece of content. Oh what I would do to get a message like that from my dad who passed away a few months ago 🙁
Totally boner killer. Would not recommend.
Sorry that was so dull and predictable. Slash my wrists material.
Get back to work team. Good effort with the positive commentary, but trust me, this isn’t going to trouble any juries.
Yeah, good luck with ‘the future’ champions. Where the fuck is the Delorean?
Wonderful. Simply wonderful.
Good lord, when does this end.
Why put out something this heavily emotional right now? After the fires, and COVID, and with lockdowns, loss of jobs etc, do you think that people need another heart wrenching, tear-jerker type ad right now? People just don’t have any more of these types of emotions left to give out. They’re knackered, and you lay on something like this? Can we show something that’s happy, entertaining? A bit of escapism even? Other than that it’s shot really well.
Lighten up champion. A tear-jerking ad doesn’t actually negatively affect anyone’s lives. It’s entertainment just like a sad movie is.
This film is amazing. Well done.
Waste of money.
There just happened to be a lot of pollen when I watched this. This tugged at the heartstrings and I hadn’t even researched what the product they advertised was about.
Simply fantastic
This is fantastic. Fan-fucking-tastic.
This is a celebration and recognition of love. I don’t know anything more happy than love. It’s joyous although expressed a different way tonally though. The memory of someone that helped shape you and who dearly loves you is infinitely happy. Sad that they’re gone but so so happy about what they meant to someone and the time you shared, thats why its emotional, thats why it is a tear jerker. No car crash, not taken too early, not cancer. This is circle of life and a powerful statement back to someone at an important point in their life from someone who loves you but is gone.
Well done Monkeyoids
This should be stuff to cherish. Missed the mark I’m afraid.
Well said. Spot on!
-C-Diddy
Absolutely beautiful.
Gorgeous. Well done Ant and team. Loved it.
Exactly….high production values over idea/story telling.
Fail.
Bloody hell. How does an ad nearly make me cry? Fuck you, Beav and Scotty. Jerks.
All heart. Simple story well told and perfectly suited for the product and people who will buy it. Ignore the morons who don’t get that.
Well that was miserable. Lovely, but miserable.
And the service itself is super creepy. But y’know, nice ad.
this made me pick up the phone and call my grandparents right away, well done