The Media Precinct bolsters agency with two new hires Kate Farquharson and Mitchell Jansons

Media agency The Media Precinct has made two key appointments to its team as it responds to the COVID-19 crisis by repositioning the business for further growth.

The Media Precinct has appointed Kate Farquharson as paid social media manager in the Digital Performance Team, and Mitchell Jansons has joined the Media Partnership Team in the role of integrated media manager.

Says Glenda Wynyard, managing director, The Media Precinct: “As a business we are building upon our strengths and specialist skills.

“Kate and Mitchell’s appointments supports this approach and further strengthen our technical expertise.”

Farquharson joins The Media Precinct following stints at Bauer Media Australia and The M Agency across clients including Telstra and Live Nation Australia and New Zealand.

Says Farquharson: “I’m passionate about new media and media audiences. I love delving into what makes audiences tick, what motivates them, and how individuals engage online and cultivate community.

“I was attracted by The Media Precinct using human truths and integrity at the crux of the agency’s work to reach audiences with meaningful content.

“I’m looking forward to working across our clients and campaigns to challenge the norm, especially in our post-COVID world.”

Jansons moves to The Media Precinct after last working with Netflix and TK MAXX at Mediahub Global following stints with Blue 449 and OMD Australia.

Says Jansons: “I look forward to being part of making genuine positive changes for clients on real world issues by bringing human truths to the surface through innovative campaigns.

“I have always been interested in developing insights and deep diving into consumer behaviour.

“The Media Precinct’s in-depth use of data, analytics and insights underpin all their campaign strategies which I am keen to be part of.”

In welcoming Farquharson and Jansons to the team, Wynyard said The Media Precinct continued to look for growth and opportunities despite the unexpected challenges of 2020: “I believe that as an independent agency, we have the ability to respond to dynamic business environments and offer clients a bespoke media model that delivers a genuine competitive advantage for them.”

To find out more visit the The Media Precinct.