TBWA Sydney promotes Tanya Vragalis to general manager; Lisa Brown promoted to director of production and creative services, TBWA Group

TBWA Sydney has promoted Tanya Vragalis to general manager, and Lisa Brown has been elevated to director of production and creative services across the TBWA Group which includes TBWA, Eleven, FleishmanHillard, Integer, Fabric and BOLT Content.

Vragalis (left) joined TBWA in 2018 as head of business management and has led key client relationships including Amazon, Optus and CUB/Great Northern Brewing Co.

Brown (right) joined TBWA in 2015, as head of TV Production, before taking responsibility for all production across TBWA Group Sydney. In 2018, Brown launched BOLT Content, an agile production unit that has now been launched in 12 other global markets across the TBWA Collective. Most recently, Brown led the production team for Tourism New Zealand’s ‘PLAY NZ’.

Says Paul Bradbury, CEO, TBWA Australia & New Zealand: “While 2020 hasn’t been an easy ride for anyone, TBWA Sydney is coming into some very good form. We have three very significant new business wins to announce in coming weeks, and building on ‘PLAY NZ’ we have some exciting new work breaking over the coming months. Tanya and Lisa have been at the heart of this momentum. Their leadership and commitment to innovation and change are driving the agency forward.”

Says Brown and Vragalis: “We are delighted to be taking on greater leadership roles at such an important time in the evolution of TBWA Sydney. We are winning new business and looking to expand into new and innovative areas – so it’s a great time to be here. Our focus will be on continuing to develop a model that delivers to our clients’ evolving needs, that supports Evan’s creative ambitions, supports our teams and nurtures our culture.”

Says Nitsa Lotus, managing director, TBWA Sydney: “Tanya and Lisa embody the disruptive and collaborative spirit of TBWA, and it’s great to see great people step up in our business.”