Optus launches second instalment of ‘It starts with yes’ via Special Group New Zealand
Optus has launched the next instalment of its brand campaign via Special Group New Zealand, further exploring the idea of ’It starts with yes’. The new spot, directed by Christopher Riggert via FINCH, is called ‘Chicken Marathon’, explores the fact that the greatest moments in life come from having the commitment, positivity and optimism to say ‘yes’ – no matter where they lead you.
Melissa Hopkins, Optus Head of Marketing said: “Optimism is something many of us are drawing on at the moment, which is why we are thrilled to be continuing the momentum with this campaign. Sharing stories that demonstrate an optimistic mindset is not just about believing things will be great but having the courage and commitment to say ‘yes’ you can make great things happen.”
“Most people’s immediate instinct is to say no to things that seem difficult. Through this campaign, we want to celebrate how we as a country, and Optus as a company are geared towards this mindset. Demonstrating how a really small idea can build into something bigger over time, bringing with it a sense of achievement and pride.”
“Great to have the next example of ‘It starts with yes’ out there in the world. This one was a lot of fun and shows that saying yes can lead to unexpected outcomes,” says Special Group CEO/CCO Tony Bradbourne.
“This platform is just getting started. We believe the second in the series really starts to demonstrates the potential of ‘It starts with yes’. It can be a long and prosperous idea for Optus’’, says Special Group Head of Strategy Rory Gallery.
Agency: Special Group New Zealand
CEO/CCO: Tony Bradbourne
Managing Partner: Michael Redwood
Head of Strategy: Rory Gallery
Group Creative Director: Matt Simpkins
ECD: Lisa Fedyszyn
ECD: Jonathan McMahon
Creative Director: Steve McCabe
Creative Director: Kim Fraser
Production: Sally Lankshear, Emma Cutfield
Group Business Director: Hugo Parcell
Business Director: Nick O’Donnell
Business Manager: Hannah Ross
Strategy Director: Ed Gunn
Production Company: FINCH
Director: Christopher Riggert
Producer: Claire Thompson
Executive Producer: Loren Bradley
Editor: Jack Hutchings
DOP: Jeremy Rouse
Colourist: Ben Eagleton
Post Online: Black Bird VFX
Sound Design: Rumble
Casting: Stevie Ray CGA
Media Agency: UM Sydney
Digital Media Agency: Amobee
Brand Strategy & Design Agency: Re
23 Comments
Edwin Starr! NICE. Banger of a track.
(I know we’re supposed to slag off stuff on here, but it’s such a bop.)
Re are simply the ‘design agency’? Bold.
Re are simply a design agency
There’s no reward for watching this ad.
A man starts out running in a chicken outfit and ends up running a marathon in a chicken outfit. And that’s it?
Well, you do find out why.
But the payoff at the end is not worth the watch.
Could work well across the ditch maybe but not here…
It’s a ‘no’ from me.
All the joy of the first one is completely missing here.
Rock Lobster was a genius track. The pay off at the end gave a surge of pleasure.
So..sadly the alchemy can’t be created.
These are just boofheads having a stupid bet.
It just doesn’t rock my lobster
First one was okay. This one is contrived.
This is Brilliant! Love it!!
It starts with, ‘OK…I guess…since I agreed to this stupid bet’.
Not really much of a yes is it?
what does it have to do with telco?
What does yes have to do with anything? I really don’t understand how this connects to using your phone or watching the EPL.
A kiwi watching AFL is funny enough, but making him an Adelaide Crows fan is expert trolling.
What does shaming your mates into doing stupid shit to settle a gambling debts have to do with optimism or Optus??
Second rate beer ad at best. Tenuously putting in online shopping doesn’t land this in your category.
So any yes, is a good yes, yes?
I mean chicken suits are fun, but losing a bet that sucks is not that fun.
What’s the filter for which ‘yeses’ Optus celebrates?
I’d imagine at some point someone would have to say ‘yes’ to trying meth,
but I’m not sure it’ll make an uplifting ad for a telco, even if played backward.
Bit under-cooked also needed some herbs and spices.
Spot on. Construct is clear as day. But unless the ‘yes’ makes me feel something, and natural connects to Optus, it’s a big pfffffffffffffft.
‘This one was a lot of fun and shows that saying yes can lead to unexpected outcomes,” says Special Group CEO/CCO Tony Bradbourne.
Saying ‘yes’ to a bet to run a marathon in a chicken outfit led to a man running a marathon in a chicken outfit. It’s pretty obvious what’s happening from the first few seconds of the film.
If the advertising intelligentsia are left scratching their heads after watching this, what hope have the great unwashed got?
Shit question, but why in these unprecedented times does Australia’s 2nd largest telco use kiwis to create Aussie ads? With kiwi accents and a terrible understanding of AFL? Putting an Essendon symbol on a Tigers Guernsey? It shows a complete lack of respect for the local industry but also a lack of understanding of Australian culture. Surely a lose-lose.
Optus have created a campaign that is noteworthy for excluding anything pertaining to Optus.