Brookvale Union invites you to attain a ‘State of Mouth’ in new work via Clemenger BBDO Sydney
Brookvale Union, the home of Australia’s #1 alcoholic ginger beer, has launched a new brand campaign via Clemenger BBDO Sydney, establishing its range as the true salvation to lost, unsatisfied and unquenched mouths.
Brought to life in an indoctrinating style by South African motion designer Edwin De Swardt, Brookvale Union invites you to ‘transcend via your taste buds’ and attain a Refreshalicious State of Mouth.
Says Brendan Willenberg, executive creative director, Clemenger BBDO Sydney: “If Nirvana is a state of mind, then Refreshalicious is a State of Mouth – and a bloody delicious one at that.
Says Todd Atkinson, chief marketing officer, Brookvale Union: “Brookvale Union has always been about quality nonsense and epic tasting drinks. We can’t wait to enlighten the masses with our Refreshalicious beverages.”
Refreshalicious it’s a State of Mouth is a national communications platform to lift the profile of the core range of Brookvale Union’s Ginger Beers and Vodka and Peach Iced Tea, and springboard consumer awareness of the recently launched Boozy Seltzer range.
The campaign rolls out via social videos, with laudatory ‘Taste-imonials’, digital OOH and BTL campaign activated nationally.
Brookvale Union
Chief Marketing Officer: Todd Atkinson
Brand Manager: Lucy Pratt & Andy Marsh
Clemenger BBDO Sydney
Executive Creative Director: Brendan Willenberg & Darren Wright
Senior Copywriter: James Beswick
Senior Art Director: Ollie Beeston
Head of Craft: Dan Mortensen
Online Editor: Jess Morgan
Sound Engineer: Robbie Balatincz
Head of Integrated Production: Claire Bisset
Senior Account Director: Smaran Jworchan
Post-Production Supervisor: Kirsten Lees
Motion Designer: Edwin De Swardt
Designers: Tim Waters & Aron Merchant
Media Agencies: PHD & 3 Forward
Social Media Agency: Connecting Plots
BTL agency: Geometry
20 Comments
Yawn.
Thought this might be good, I was wrong.
Yep, could have been interesting- but it was wasn’t. Just their strap line animated. Bit of a waist of a decent animator.
All the funny bits of our script are missing.
It’s a bit of fun I suppose.
Yesterday I woke up sucking a lemon.
Can’t wait to see what they do next.
the panic
the vomit
the panic
the vomit
Has anyone read the Alcohol code lately?
^^ This from that google doc that all the generic replies to any Clems PR?
I caught this on Instagram after a couple of beers and made me watch till the end, so works.
I fkn love the ginger beer. Tasty bevvy. The ad…its ok.
Were my favourite pingers back in the day
Classic Bez. I bloody like it.
Mommy, it’s not us, it’s those nasty people who don’t say our work is great like you do.
I approve of the packaging
It might not be an award winning Vietnamese brewed lager for $28.99 a slab, but I saw these ads and I liked em.
Rivets on the blog, i never thought I’d see the day.
i’m with the above blokes
this liquid might not be traditionally brewed beer at a low price point
but the trippy animation has upped my purchase consideration
just watch out… aldi might make a cheap version
You know it makes sense
Why do Australian Agencies feel the need to engage talent outside of Australia, in this case working with a South African motion graphics artist? The calibre of Australian artists is equally strong.