Tourism and Events QLD says Queensland is ‘Good to Go’ in new national campaign via Rumble
With Queensland borders opening for interstate travel to all states except Victoria from July 10, Tourism and Events Queensland (TEQ) has released a new campaign to inspire national travellers to visit. The campaign was created in partnership with TEQ’s new master brand creative agency, Rumble.
The “Good to Go” campaign ran first in Queensland before being adapted for a national audience. TEQ’S Chief Executive Officer Leanne Coddington said the core message of the campaign is that Queensland’s tourism industry is open, ready to welcome visitors and is following COVID safe practices. “We know people can’t wait to come to Queensland and experience our unique tourism offering. Queensland has such wonderful and diverse experiences and “Good to Go” is the perfect message, uniting our regions and our operators.”
The campaign again features Queensland musicians Busby Marou, who fronted the incredibly successful Beautiful One Day, Perfect the Next relaunch. Rumble co-founder and creative partner Nancy Hartley said, “Thomas and Jeremy epitomise the Queensland personality, so genuinely warm and enthusiastic. Travel restrictions during filming meant they were at opposite ends of the state, so we adapted that situation to help show the depth of experiences here. The tactical campaign showcases that sense of freedom we’re all longing for.”
The duo was again directed by Jonathan Nyquist via Taxi Films. The campaign is now live and will run across television, print, OOH, digital, radio and social.
Creative Agency: Rumble Strategic Creative
Co-founders/Creative Partners: James Burchill & Nancy Hartley
Co-founder/Strategic Lead: Remy Brassac
Director, International Markets : Damian Coren
Business Director: Anne-Maree Jenyns
Account Director: Nikita Baynes
Account Executive: James Goodrich
(Romeo Digital) Creative Director: Marco Eychenne
Agency Producer: Katrine Bowman
Designers: Stephanie Gow, Kate Buchan, Howie Kongstein
Media agency: IKON
Communications Director: Alyce Mollenhauer
Production company: Taxi Films
Director: Jonathan Nyquist
Executive Producer: Andrew Wareham
Senior Producer: Mark Bishop
Director of Photography: Jason Hargreaves
Post Production: Cutting Edge
Executive Producer: Trelise Blade
Post Producer: Aysha Jones
Offline Editor: Kerry Farrell
Assistant Editor: Felicity Kranz
Online Editors: Steve Leacey and Tim Schultz
Sound: Mike Lange and Michael Thomas
Colorist: Danny Scotting
Client: Tourism and Events Queensland
Chief Executive Officer: Leanne Coddington
Group Executive Marketing: Michael Branagh
Creative and Content Director: Michelle Blancato
Creative and Content Specialist: Jarrod Meakins
Marketing Program Director: Kate Duffy
Global Brand Leader: Alison Hobbs-Anderson
9 Comments
This is pretty solid and will be hardworking for now. I do hope after hiring some of the best creatives in QLD and the team behind the most disruptive tourism campaign of all time you can let them push the Queensland brand to where it should be on the global stage before the world opens again.
Was this comment an addendum to your press release guys?
The pictures look great, kudos, but it is Qld and hard for it to look ordinary. I had no idea who those gentlemen in the commercial were until I read the above and I am not sure what the story is about, but as I say it looks nice and maybe that’s all that is required.
Comparing this to BMF’s Come Down For Air campaign for Tourism Tasmania is like comparing chocolate and dog shit.
With that comment I think we all know who the shit is.
Congratulations on the win Nancy and James. So pleased for you all.
Win?
Timing of this is quite unfortunate.
Christmas in July.