Sport retailer rebel appoints The Monkeys Melbourne as new lead creative agency
rebel has appointed The Monkeys Melbourne, part of Accenture Interactive, as lead creative agency.
The agency will work across brand, communications and creative, with work for the national retailer – owned by Super Retail Group.
Says Jenny Gulliver, GM of customer and marketing, rebel: “We are working with a true partner to rebel, one that is delivering powerful ideas that can be fully integrated into our business. We are delighted to have found that in The Monkeys.”
Says Paul McMillan, CEO, The Monkeys: “There is no doubt that sport is calling us now more than ever, not only for our physical health, but also our mental wellbeing. We are delighted to be working with the team at rebel, a place where I bought my first soccer boots back in 1985.”
As the AFL returns to the field this week, rebel has launched its first campaign with The Monkeys Melbourne. The latest integrated media campaign provides a dynamic countdown to the historic first bounce between Richmond and Collingwood at the MCG today, Thursday June 11.
As every footy fan eagerly anticipates the AFL’s big return, rebel wants footy fans to celebrate every minute leading up to the big moment when that iconic siren sounds, the ball goes up and footy is officially back.
To help them achieve this, QMS will be broadcasting a live and dynamic minute by minute countdown across their digital billboards in the lead up to the opening bounce.
Says Jennifer Gulliver, general manager customer and marketing, rebel: “For AFL and sport fans in general to go without footy for almost three months has been tough. But for a business like ours that is built on sports and fandom, we just had to be a part of this momentous occasion and wanted to make sure Aussie footy fans across the country were counting down just like we are.”
rebel’s Sport is Calling campaign launched this week and will be counting down to the AFL’s COVID-19 return game against Richmond and Collingwood this Thursday evening using digital out of home, in-stadium signage, online, TV and in-store media.
Client: rebel
Campaign: Sport is Calling
Creative: The Monkeys
Media: OMD