Best Ad of the Day: Heinz Ketchup ‘Puzzle’ by Rethink Canada

With many creatives in the world self isolating, Campaign Brief introduces a daily dose of inspiration – Best Ad of the Day –  chosen from the many submissions to our global creative site, Bestads.

To help ketchup lovers in self-isolation, Heinz is giving away 57 Ketchup Puzzles in 17 countries around the world and 57 Canadians will have the chance to win one. As social distancing and self-isolation become the norm, a nostalgic favourite is back and trending in social feeds: the puzzle. Now, Heinz Ketchup has released a puzzle of its own, with 570 pieces, all identical Heinz red. It might just be the world’s slowest puzzle. Agency: Rethink Canada

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