Victorian Government launches ‘Staying Apart Keeps Us Together’ campaign via M&C Saatchi
May 4 2020, 11:54 am | | 15 Comments
Victorian Premier Daniel Andrews has introduced a new campaign via M&C Saatchi amid the Coronavirus crisis.
The ‘Staying apart keeps us together’ campaign from the Victorian Government aims to help Victorians stay connected as it faces Coronavirus.
The campaign will extend across digital, radio and print – including as part of the Government’s commitment to support rural and regional publications.
Says Premier Daniel Andrews: “I know we’re asking a lot of Victorians at the moment but following the rules and staying apart keeps us together as a community.”
15 Comments
The lock-up animation was kinda interesting…
Everything else was pretty standard COVID response stuff
Well done M&C Melbourne… good win at a tough time. Against some tough competition (If I do say so…)
quiet for a long time. Good to see you back. Good piece.
Interesting to know how much pitching is happening.
McQ-Balls first win
They lost cricket and another account recently. Is this true?
CPA
‘Staying apart keeps us together’.
“Doublethink means the power of holding two contradictory beliefs in one’s mind simultaneously, and accepting both of them.”
1984
What think tank came up with this?
We are not getting information about regiknal victoria covid numbers
No mention of the many negative effects of lockdowns. Of course not.
Voyage en absurdie… George Orwell de 1984, désormais complètement dépassé !
Ridicolus message. The encouraging a vaccine shot moto no doubt will be just as weak
“Staying apart keeps us together” Who was the oxygen thieving moron who created that oxymoron ?
This actually copies a message and video that Intrepid travel put out in April 2020 via Twitter. That tweet says “Today we must be apart, so that someday soon, we can all #BeTogether.” Makes more sense than “Staying apart keeps us together” (try explaining that to a multicultural audience!). Terribly unclear campaign message. And a rip off no less.