Multi award-winning ECD Marcus Tesoriero joins BWM Dentsu Sydney replacing Asheen Naidu who is set to depart for new role in Singapore
CB Exclusive – Marcus Tesoriero, one of the most respected and awarded ECDs in Australia is set to join BWM Dentsu. Tesoriero replaces Asheen Naidu, who is taking up an exciting role in Singapore and leaves in the coming weeks.
Formerly with The Brand Agency, Tesoriero (above) returns to Sydney after a hugely successful two-and-a-half-year stint picking up a raft of international awards including multiple Cannes Lions, a D&AD Yellow Pencil, along with gold effectiveness awards for both the Effies and WARC.
In addition, he is currently ranked equal-top ECD in Australia by Campaign Brief.
Prior to The Brand Agency, Tesoriero fulfilled a string of key creative roles at integrated creative agencies, including McCann, Ogilvy and DDB, along with a mix of more specialised digital and data-driven agencies, such as The White Agency and AFFINITY. In this time, he has helped build brands and drive results for some of the country’s most respected brands, including Mastercard, Telstra, Audi, Tourism Australia, KFC, Coca-Cola, Road Safety Commission, Nestle, Qantas and the Commonwealth Bank.
Naidu (above) departs after overseeing a period of significant diversification and creative success at BWM Dentsu. During his tenure the agency was recognised globally for its work across digital, PR, data and design, including a coveted D&AD Black pencil and Cannes Grand Prix.
Says Brent Kerby, managing director, BWM Dentsu Sydney: “I can’t thank Ash enough for the contribution he has made to our agency, both creatively and culturally. He has a vice-like grip on the title of ‘Nicest Man in Advertising’ for a good reason and will be missed dearly.
“I’m also incredibly excited to welcome Marcus to the agency. His track record of awarded, meaningful and effective work makes him a standout. His expansive views on what a modern creative business should deliver aligns perfectly with our belief that brands can be a force far beyond communication – driving internal behaviour, innovation and culture. This shared belief confirmed he is the right creative partner to lead our team, and continue to prove that creativity transforms brands, and brands transform business.”
Says Paul Williams, partner and Group CEO: “Marcus’s role is to continue to drive BWM Dentsu’s commitment to high level creativity across all our brand, advertising, PR and digital businesses. We’re excited that he will build upon the great creative achievements of Ash.”
Tesoriero said he was excited to be joining forces with Kerby, executive strategy director Aaron Martin, and the Sydney team and to be working with the agency’s clients, which include Qantas, nbn, Bank of Queensland, Kmart and Toyota.
Says Tesoriero: “I’m just pumped to come aboard. The more I chatted with the team, the more I realised how aligned we are – building enduring brands, in whatever creative form that may be. And there’s no better agency out there that’s positioned to bring this to life. BWM, an Australian, creative institution, combined with Dentsu the global, tech powerhouse – it’s an exciting proposition. I can’t wait to help build upon the amazing work that Ash and the wider team have already achieved.
Says Naidu: “It’s really hard leaving behind my second family. We’ve got an amazing team at BWM Dentsu and I’m really proud of what we’ve achieved together. But I’m equally excited by my new role and the opportunities that come with it.”
Tesoriero will join BWM Dentsu as ECD in June 2020.
17 Comments
Good to see people taking new roles in this shitty climate.
“Most awarded” might be a bit of a stretch, but I’m not sure that matters these days.
Those awards were almost exclusivelty for his magnificient hair.
Well done and good luck, Ash. A terrific performance at BWM year in, year out.
And welcome back to Sydney Tess! Great times ahead for all, I’m sure!
Best of luck Ash, you’re an absolute gentlemen and will be greatly missed. Thank you for all the great work over the years!
Congrats Marcus, great news and look forward to having you back in Sydney mate.
Good luck to new ECDs and old.
However, it’s worth noting that the creative leadership across both Sydney and Melbourne is now all-male, as are the majority of other senior management. It’s tough justifying another wage right now, however it’d be great to see BWMD get back some of that leadership diversity they were so renowned for.
Where’s Ash off to then? One of the nice guys!
Welcome back to Sydney Marcus & congrats! Looking forward to the post-epidemic cocktail hour..
It’s all male because this is a repercussion of the 50s. Sexism begets sexism. Where all this shit started. Are they the best person for the job? Perhaps. But that’s the only question that should be asked.
what
Get back under the bridge. Diversity is about race, sexuality and gender.
Not now, but ALWAYS. Nothing’s changed. A lot of lip service to diversity and that’s about it.
Great news Tess (goat) good to have you back in Sydney and taking over the lead at BWM from Ash
>Get back under the bridge. Diversity is about race, sexuality and gender.
and age.
I like turtles.
The comment is hardly trolling – it’s totally polite and rational. Your angry insult is trolling. Keep calm. It’s okay for others to comment on articles, especially when the comments are as harmless as @justsayin’
Why is it whenever a male is hired anonymous complains about diversity, but whenever a female is hired anonymous says ‘Yay diversity!’?
I can think of a few reasons, but I just wanted to ask our gender expert, justsayin?
IMHO Diversity of opinion is the biggest issue creative departments face. We had 20-30 years of every agency hiring people just because they were English. Then they mostly hired private schoolboys and schoolgirls. Now we have a monoculture within ad agencies where people are all expected to behave and act a certain way.
Male has nothing to do with it. Show me a writer who writes how Aussies talk. Show me a creative who knows what Australia is like outside of the inner-bubble, who can evolve an insight quicker than an entire planning department because they’ve lived it themselves. Show me an Art Director who doesn’t use Pinterest, but actually goes to exhibitions or even paints themselves. Show me a creative team who live without a television and couldn’t give a fuck about Rick and Morty or whassamicallit on Netflix.
That’s diversity. Not the same monoculture we are developing regardless of male or female leadership. We need outsiders, rebels, fresh thinkers, not ‘females’. We need good, regardless of sex. We need a culture of diversity that doesn’t pigeonhole ‘male’, ‘female’, ‘asian’. Actual diversity, not gender politics.
So assuming something other than Marcus’ penis got him the role, I’m going to congratulate him and wish him luck.
Congrats.
And non-gender-specific gender-person. Shut up.
Nice work, Marcus. Welcome back to Sydney!