Byron Bay Brewery inspires Aussies to keep creating in new campaign via 72andSunny, Sydney

With the creative community in isolation at home, ​Byron Bay Brewery​ and ​72andSunny Sydney ​has launched a series of original, inspirational online classes from well known Byron Bay creators to keep Australians creating during isolation.

Offering an insight into the minds of the creators, the ‘Made in Byron’ classes teach a variety of creative skills, each taught in their own unique way – as creative as the creators themselves.

Directed by ​Stefan Hunt​, the classes feature ​Eden Saul​ of Dead Kooks fixing a ding on a surfboard; ​Kai Neville​ teaching film-making; ​Mia Taninaka​ teaching painting; ​Ming Nomchong on photography; ​Ozzie Wright​ and his partner, Mylee Grace Fitzgerald, on writing a love song; and Stefan Hunt himself running a class on designing a tattoo.

See the classes now on ​Instagram​ and ​YouTube​.

Says Hunt: “This project has been so fun and refreshing to work on. From the lesson topics to the low-fi approach, this series feels so original and so perfectly timed for creatives during Covid-19 times. I apologise to all the parents out there whose kids come home with bad tattoos!”

Says Luke Martin, head of product, 72andSunny Sydney: “It’s been a pleasure to work with such an awesome group of people to get this made. Everyone’s brought a different flavour to the process and hopefully we’ll all be inspired to learn new creative skills off the back of it.”

Client: Lion
Creative: 72andSunny Sydney
Director Stefan Hunt
Director of Photography: Stefan José
Editor: Tim Seller
Post Production: New Holland
Audio Production: Otis Studios