Former M&C Saatchi CD Guy Futcher joins VMLY&R Singapore as Executive Creative Director

VMLY&R has appointed former M&C Saatchi Sydney creative director Guy Futcher as executive creative director of the Singapore agency.

Futcher has more than fifteen years of experience in the industry, winning and running multiple successful campaigns, including McDonald’s, TAB, Samsung, Netflix, Unilever, Volkswagen, Optus, eBay, Kellogg’s and WWF. Notable campaigns include Netflix Originals’ TVCs that launched the platform in Singapore, Philippines and Thailand, and ATMs that listen, a campaign that gave Australia’s biggest bank its first ever data Lion in Cannes.

He is behind award-winning campaigns including TAB’s “Long May We Play” and Tourism Australia’s enduringly successful “There’s nothing like Australia”.

He has also served as creative director at Leo Burnett Sydney, and head of copy at DDB Sydney.

Futcher’s mandate will be to bring to life VMLY&R’s mission to create connected brands for the agency’s client partners in Singapore; working closely with capable leaders across VMLY&R’s key pillars and focusing on commerce, data and insights, to build creative solutions that will impact the company’s bottom line and business growth. He will also be working closely with VMLY&R Asia’s chief creative officer, Valerie Madon, to develop a culture of effective creativity within the teams in Singapore.

Says Futcher: “Aside from just being a really fun thing to say, “ECD of VMLY&R” is a dream role for me. It comes with a team of super-smart, fun and future-focussed thinkers, brave clients and a simple but potent purpose – to create connected brands and platforms through creativity. To top it all off I’ve got Valerie and Preethi in my corner. It truly is an exciting time to be joining the team.”

Says Preethi Sanjeevi, managing director, VMLY&R Singapore: “Thrilled to have an accomplished creative leader like Guy join the the Singapore team. I am looking forward to taking our creative product to the next level of awesome with him!”

Says, Valerie Madon, chief creative officer for VMLY&R Asia: “We should never stop having fun and guts to push the boundaries. The addition of Guy Futcher to our creative arsenal is exactly the dose of lateral inspiration we need to marry our team’s strength in tech and innovation.”