Cobs encourages Aussies to ‘Pop it like it’s Cobs’ in latest brand platform via AJF GrowthOps

Cobs’ new ‘Pop it like Cobs’ campaign, created by AJF GrowthOps, is a celebration of indulging whenever the impulse strikes, without any post-snack guilt.

 

Says Kristie Ellerton, head of marketing and innovation, Cobs: “Cobs believes in bringing real ingredients and transparency back to snacks. And whether you need to tame hungry kids, the 3pm cravings hit, or you’re binging on a series – we’ve got a snack that satisfies without weighing you down.”

Says Josh Stephens, chief creative officer, AJF GrowthOps: “Our challenge was to launch a creative platform that felt as light and moreish as the Cobs products themselves. This is just the beginning, and we’re excited to see how the campaign can support the growth of this fantastic brand.”

Produced by Pixel, and directed by Sydney duo Paxi and Cem, the fun and quirky online and out of home campaign consists of 6 second ‘internet’ videos that feel like they’re happening inside a bright green bag of Cobs.

Client: Cobs
Head of Marketing and Innovation – Kristie Ellerton
Brand Manager – Samantha Moriarty
Assistant Brand Manager – Amelia Fayman

Creative Agency: AJF GrowthOps
Chief Creative Office – Josh Stephens
Senior Copywriter – Melanie Stevens
Senior Art Director – Lauren Doolan
Senior Strategist – Rebecca Heard
Senior Account Director – Xavier Hogan
Account Manager – Amy McKay
Broadcast Producer – Claire Luongo

Production Company: Pixel
Director – Yvette Paxi
Director / DOP – Cem Hizli
Executive Producer – Haley Polacik
Producer – Monique Mulcahy

Music Composition: Otis Studios
Sound: Final Sound