2020 CB HOT LIST #6: THE MONKEYS SYDNEY

There were several agencies that were included in the final shortlist for Campaign Brief Agency of the Year. Over the next few days, in the lead-up to the AOY announcement, we profile those that made the 2020 CB Hot List…

It was another strong year for The Monkeys Sydney with some top work noted.

Notable work included MLA ‘New Australia-Land’; Krispy Kreme ‘Throwback Party’; CGU ‘ABN Rescue’; Berlei ‘Talking Bras’; NRMA ‘Home Insurance for Koalas’; Telstra ‘I’m not worried about data’ and ‘Telstra Plus’.

Awards in 2019 included multiple Gold Pencils at AWARD and two Bronze Lions at Cannes plus gongs at Clio, APAC Effies and Webby Awards.

In terms of commercial success the agency had its best year ever. Revenue grew off the back of winning nine new clients in 2019 including Qantas Frequent Flyer, Jim Beam, SMEG, Bet Easy, BetEasy, Krispy Kreme, NRL, Amazon and Drinkwise.

The benefit of joining Accenture Interactive in 2017 are only now bearing fruit, with The Monkeys becoming part creative agency, part business consultancy, part technology company. Clients are beginning to see the benefits of this combination.