Foxtel parts ways with DDB Sydney; appoints Saatchi & Saatchi as new creative agency
Foxtel has today announced the appointment of Saatchi & Saatchi as its strategic advertising and creative agency.
Says Kieren Cooney, chief marketing officer, Foxtel: “We have created new momentum at Foxtel over the past two years through major innovations which provide our customers the best in TV and on demand, all in one place.
“These include our advanced iQ3/4 set top boxes, Ultra HD channels, the New Foxtel Experience user interface including the integration of streaming apps such as Netflix and ABC iview, a complete refresh of our traditional channels along with huge increases in on demand content, and the launch of our Foxtel First loyalty program.
“These innovations are just the start of providing our customers with a completely new experience of Foxtel and giving Australians even more reasons to choose us.
“Now is the right time to bring all this to life in our brand and we are very pleased to appoint Saatchi & Saatchi as our brand and advertising partner.
“In making the change, we also want to acknowledge the great work that DDB have produced for us in recent years including the iconic I want it all campaign. While now is the right time for a change, the team at DDB have been a great partner for us and we thank them for their contribution.”
Says Anthony Gregorio, CEO, Saatchi & Saatchi Australia: “It’s an honour to work on an iconic brand with the rich heritage of Foxtel. We feel like they’re coming home, as our previous work for Fox Sports is something we’re still proud of to this day. Their vision for the future is exciting and we are delighted to be part of it.”
Saatchi & Saatchi’s appointment follows a multi-agency agency review conducted by Foxtel over recent months.
15 Comments
Good luck!
Hilarious.
And ill consider signing up.
“We also want to acknowledge the great work that DDB have produced for us in recent years including the iconic I want it all campaign”
If you think it’s an ‘honour’ to work with Foxtel you clearly have not worked with them.
Finally exacted revenge for getting punted to early retirement at Interbrand.
It’s sad there are still agencies in Sydney willing to work with Foxtel!
lolz
Who wants to take a 1 million dollar bet the work will be the same or worse over the next 12 months?
Some marketers build brands. And some just build their own.
Wow. This press release reads like an ad for the Foxel product written by a man from a… design firm. Hang on, it is! Good luck S&S. What’s did Bill Bernbach say again, “A great ad campaign will make a bad product fail faster. It will get more people to know it’s bad”.
As a freelancer I once got to work on ideas for Foxtel. Admittedly that was a long time ago, but my observation is/was that like another iconic brand Qantas, this client has the ability to make any agency it works with miserable.
Forgiven at last!
Bring back rolling man!
enjoy it while it lasts.
Advertising can only do so much. Why would anyone pay for an ugly set top “…advanced IQ3/4” when an $800 out of the box smart TV comes with Android TV that includes free updates, voice assistant and access to all the best streaming services. Terrible tech, terrible interface and content you can get anywhere else but cheaper. Maybe focus just on your sport – oh yeah, you did it’s called Kayo. Good luck polishing a turd.