Budget Direct is out of this world in latest creative campaign via 303 MullenLowe, Sydney
Special Detectives Sarge and Jac are back in Budget Direct’s latest campaign instalment created with 303 MullenLowe.
In the new spot titled “Budget Direct – UFO”, Sarge and Jac happen upon Gary who is moments away from an extra-terrestrial encounter. Undistracted by the huge UFO hovering above, Sarge is only interested in trying to understand why Gary is paying so much for his insurance.
The campaign continues the ‘Insurance Solved’ positioning for Budget Direct.
Says Jonathan Kerr, CMO at Budget Direct: “This part of the campaign shines a very bright light on another inexplicable reason why some people keep paying way more than they need to for their insurance.
“We hope that the ad will encourage Australian’s to start 2020 off by saving on their Car and Home & Contents Insurance, with Budget Direct’s multi award- winning insurance.”
The spot was created by 303 MullenLowe and shot by Danny Kleinman through Rattling Stick / Good Oil Films and photographed by Mat Baker through Louis & Co.
Says Nick Cleaver, CEO, 303 MullenLowe Australia: “Our work for Budget Direct continues to lead the category with campaigns that are entertaining as they are effective. Sarge’s single minded focus to solve the conundrum of why people would needlessly pay more for insurance than they need to, provides the perfect comedic platform for the most extraordinary potential distractions to be ignored!”
The creative will run across TV, cinema, online, outdoor/indoor display and radio channels, with cinema kicking off on Boxing Day.
For more information visit: https://www.budgetdirect.com.au/about-us/tv-ads.html
Client: Budget Direct
Chief Marketing Officer: Jonathan Kerr
General Manager: Brand & Media Marketing: Warren Marsh
Marketing Manager: New Customer Acquisition: Catherine Harty
Creative Agency: 303 MullenLowe
Executive Creative Director: Gary McCreadie
Creative Director/ Art Director: Adam Whitehead
Creative Director/ Copywriter: Sean Larkin
Managing Director: Joanna Gray
Group Business Director: Ben Glasson
Head of Strategy: Jon McKie
Production Company: Good Oil / Rattling Stick
Director: Daniel Kleinman
DOP: Ginnie Loane
Executive Producers: Sam Long / Johnnie Frankel
Producer: Chana McLallen
Editor: Mark Burnett
Editing Company: The Editors
Post Production Company: Alt.vfx
VFX Supervisor: Jay Hawkins
VFX Producer: Celeste Fairlie
Music and Sound Company: Sonar Music
Music Composer: Matteo Zingales
Executive Producer: Sophie Haydon
Sound Designer: Timothy Bridge
Stills Photographer: Mat Baker, LOUIS & CO
Stills Digi Op: Carl Baker, LOUIS & CO
21 Comments
Nice Gary
Freakin’ love Budget Direct’s mini-movies of an ad that they’ve been putting out there for the last year. This is budget well spent.
This campaign has really grown on me.
This makes me like the brand which is rare these days.
Nicely crafted. Kudos 303.
That’s what happened to Gary! Nice one boys
This campaign started so bonkers but has gotten better with each execution. This one is my fave. Love the “only the whites” line.
But… why…
I hate to say it, but this campaign is growing on me.
At least it’s not stolen.
Epic production, beautifully crafted, and funny.
The Art Direction on the print work is terrible.
No it’s not original. A copy yet again from the copycat agency.
https://www.youtube.com/watch?v=HrugGqwwLlM
Well duh, so the animation of the space ship is based on existing techniques. Have you got any idea how expensive and logistically difficult it would be to get a real alien ship? Those little green men are notoriously difficult to direct, their travel plans are hard to know and it costs $76 billion an hour to get them on location.
Get a life, muppet.
You copy and paste that response?
Love the incredibly slow tractor beam. All that interstellar tech but a bit low on batteries. Smile on dial.
Ok.
It’s the same ad, same gag, every single time.
Although this one is slightly less annoying then the previous car crashes.
Same, same, same. Move on.
We laughed, they got an alien probe joke in an ad FFS. Well done.
Thanks for making us look better!
Just came back from the cinema were this TVC played. Me think it didn’t go down to well with the audience, in fact not one person gave a shit and there was not one laugh. Well done…money well spent!