Macca’s introduces Aussies to a truckie and his dog ‘Louie’ in new brand campaign via DDB Sydney
McDonald’s Australia last night launched the second brand TVC as part of its new brand campaign via DDB Sydney.
At the centre of the campaign is a 60-second TVC, titled Almost Home, which celebrates and reminds Aussies that Macca’s is more than a place for great burgers, nuggets and fries.
The campaign celebrates the unique role that Macca’s plays in everyday Aussie lives – a familiar place where people come together. Almost Home brings to life the story of a truckie and his beloved companion, Louie, who is always by his owner’s side. Their bond, their shared experiences and their journey demonstrate the fact that no matter where you go, whether you are home or away, there is a Macca’s along the way.
Says Jo Feeney, marketing director, McDonald’s Australia: “At Macca’s we take great pride in the role we play in customers’ lives every day, no matter where they are. Whether for burger and fries, a break while on a road trip, or a family get together. Our new campaign is centred on highlighting this role that we play for Australians right across the country. In this latest spot, we’re celebrating a story of friendship and family – the togetherness that Macca’s provides for people, whether at home or on the road.”
Says Tara Ford, chief creative officer, DDB Sydney: “Macca’s holds a unique place in the hearts and minds of Aussies. It’s about more than the food they serve or the four walls of their restaurants. We are thrilled to embrace the power of storytelling to showcase this human truth.”
The campaign will appear nationwide in TV, online and cinema.
McDonald’s Australia:
CMO: Jenni Dill
Marketing Director: Jo Feeney
National Marketing Manager: Amanda Nakad
DDB Sydney:
Chief Creative Officer – DDB Australia: Ben Welsh
Chief Creative Officer – DDB Sydney: Tara Ford
Creative Partner: David Joubert
Creative Partner: Jade Manning
Creative Partner: Vincent Osmond
Lead Senior Producer: Tania Jeram
Managing Director: Priya Patel
Managing Partner: Lisa Hauptmann
Business Director: Nicole Drabsch
Chief Strategy Officer: Carl Ratcliff
Planning Partner: Anna Bollinger
Production Company: Scoundrel
Director: Tim Bullock
Executive Producer: Adrian Shapiro
Executive Producer: Yolande Dewey
DOP: Shelley Farthing Dawe
Editor: Adam Wills
Online: Soren Dyne
Sound Engineer: Abigail Sie, Song Zu
Music: Level Two Music, Melbourne
Media: OMD
27 Comments
Clearly not
This is super cute!!
Loved it!! 🙂
That’s a long way to go for a ham…. um, burger.
This is not story telling.Try reading some real books and discover the difference.
I think it will go down well with the Maccas market.
Didn’t KFC do something the same which also wasn’t that good?
CHURRRR!!!
A quintessential Aussie ad..the huge truck dwarfed by the Australian landscape of the Eyre peninsula..the beauty of the southern end of the Flinders ranges with the pastels and hues of the outback…a Truckie his dog and the family…it’s a great ad complemented by the Bee Gees ..how much more Australian can you get.
And they have a delicious beverage.
That’s it. What? You wanted a well told story with an insight? iunno.
Why Louie bark bark all the time?
Louie barks intermittently and only when he recognises the Macca’s signs. Louie is a high functioning dog with immense intellectual properties.
On the remote highways, there is not a Macca’s close by and one may have to travel hundreds of kilometres therefore putting it into perspective the barking was limited during this heartwarming focused brilliant ad.
Check out how DDB Auckland makes you actually feel something when they make spots like this.
Apart from the wooden acting (dog excluded) lack of real story, tension or pay off of any kind, this was a pretty good attempt. Go team!
What sort of dog is Louis? He has blue eyes. Is he a Catahoula mix?
This beautiful ad captures the essence of human trust and the unique bond between Louie and the truck driver and eventually the family unit waiting for their arrival.
It is refreshing to see the semi trailer driver manoeuvring his large rig through the amazing landscape backdrop that depicts the uniqueness of the road less travelled however comforting to know that Macca’s out on the open highways will be there for us all.
Please keep this ad going.
Your best ad ever. Great choice of an ordinary hard working down to earth guy and his highly intelligent dog.
Our four little boys race to the TV every time they hear the music associated with this fantastic Macca’s ad to see Louie the smart dog travelling along the highway with his Master.
They adore Louie and of course little boys love big trucks.
Beautiful advertisement. Loved the connection with the dog, truck driver and the family. Well done !
An absolutely brilliant ad.
The best one I have seen coming out of the industry for a good five years. It is all class, a faultless storyline, sound and film production.
Keep the story going through the eyes of Louie’s adventures on the road with his best mate and reunion with the rest of his family.
Above all, it’s great to see the recognition being given to our unsung heros, the truck drivers, freight transport industry in Australia who work extraordinary hours to bring the food and consumer goods to our door. It has been proven time and time again that our country grinds to a halt without them.
Also, love the cheeky heavy vehicle rest stop right in front of the restaurant!
Flying remotely through the outback to pass the lonely time away whilst at the controls, I regularly listen to this amazing ad.
I hope that it remains as I am sure that the Macca’s production team will have to work extremely hard to come up with another Macca’s story telling brilliant ad into the future.
The bond between Louie and the calm professional heavy transport driver is what human trust is all about.
Recognition of the transport industry plays a pivotal part also.
I often wonder what sort of cargo the driver is carrying?
I really like watching Louie go on a road trip with the handsome heavy vehicle driver and the alertness of Louie in the recognition of Macca’s signs along the way.
Such a kind hearted guy towards Louie with loads of patience.
Looks like the ad was done in South Australia?
Travelling families need fast food when out on the highways and there are always the healthy options to choose from.
My 4 yr old always asks for a bottle of water which is readily available.
Extremely convenient with drive thru’s and young families.
Absolutely love this advertisement. It’s the only one a don’t mute. I love the truckie’s genuine smile and obvious love for his mate. Louie, of course, is just brilliant! Macca’s team, well done! You have set the bar high. Thanks for the warm glow and smiles when I see this advertisement.
Absolutely love it so does my husband!!
Can’t fault it, everything so aussie but can someone please tell me the name on that sign post – we are in our seventies & just too slow to catch it!!!!!!
The truckie & his dog show the bond between man & his pal – brilliant ad, Congratulations McDonalds!!
The truck moves past the sign quite quickly however it is Port Augusta in South Australia.
Huge appraisals to the production team for the greatest ad across all advertising domains that has ever graced our television screens.
This wonderful story telling depicts every angle ie the family unit, the recognition of the heavy trucking industry and the loneliness of a long distance driving professional worker, the beautiful Australian country scenes, the calm bond between Louie and the driver and let us not forget the convenience of having Macca’s out on the lonely highways with their food option and clean bathrooms for us to enjoy and refresh.
would you please be able to tell us what the name of the town on the road sign.
Brilliant Ad luv it
The large green and white sign flashes by before your eyes but it says Port Augusta.
Port Augusta is in South Australia.
Is that a real family in Mc Donalds ad .
At 00:21, vision from inside the cabin shows gear lever splitter shown to be in low range. Dog looks up and barks. Vision then shown from outside as vehicle drives past the advertisers establishment at a speed much quicker than if it were actually in low range. Come on directors, get it right if you want us to buy the advertisers product.
what’s the song?