Meat & Livestock Australia appoints Wunderman Thompson for customer experience project
Meat & Livestock Australia (MLA) has appointed creative consultancy Wunderman Thompson to lead a customer experience project. The project aims to reimagine its category shopper experience for Australians, from in-store to inspiring meal making at home.
Wunderman Thompson will be working with MLA to develop and test cutting-edge strategies to better understand shoppers and drive future progress by prototyping new products, supply chain processes and technologies.
The partnership between Wunderman Thompson and MLA will be responsible for creating digital experiences that will not only engage Australians but inspire their weekly dinners.
Says Georgia Bruton, shopper managing partner at Wunderman Thompson: “The Australian meat and livestock industry is rapidly becoming one of the world leaders in innovation and technology adoption. We are loving working with the team at MLA who are passionate about helping Australian farmers prosper and become world-class.”
The project is expected to be live in 2020.
1 Comment
As a staff member for an industry program, how about we focus on he farmer as the integral part of the process. They need funds and support and if getting donated hay, please remember they need cvds as well. The drought is causing so much stress, let’s help the Producers before their product hits our plate. MLA is an amazing stakeholder but help to the frontline is greatly needed, maybe let’s look at the mental health assistance as well. These guys are doing it rough. Thank you.