Choice appoints independent digital marketing agency Sparro to handle paid search duties

Independent digital marketing agency Sparro has won the Choice paid search account, working closely with their in-house team to support the brand’s growth ambitions.

Says Steve Connolly, head of marketing, Choice: “Sparro’s team of channel experts really took their time to understand our Organisation and what was important to CHOICE members and supporters. They presented a clear strategy and demonstrated how we are aligned in our values.”

“We are confident this will be a great partnership, and we are looking forward to working closely with Sparro.“

The win comes after a huge start to 2019 for the independent digital marketing agency. The business anticipates a strong finish to the year driven by new accounts and significant growth in existing accounts.

To support its growth, Sparro has recently hired six new marketers through the Digital Starters program. Digital Starters aims to introduce new digital marketers to the industry, targeting graduates and career changers. 18 new staff have entered the program in 2019, taking Sparro to a team of 40 digital marketers. The client wins add to a roster that includes longtime partners Webjet, Catch, TAFE NSW, Destination NSW, Estee Lauder Companies, Seafolly and Domino’s Pizza.

Says Cameron Bryant, co-founder and partner, Sparro: “We are super excited to work with such amazing long-standing Australian brand, Choice. We are aligned in their values of better, safer and fairer products and services.

“We can’t wait to execute on our data-driven digital strategy across the brand and to deliver value for both their organisation and members.”

The agency was also named in The Australian Financial Review’s AFR BOSS Most Innovative Companies list this year, ranked at #10.