YoPRO yoghurt named official partner for 2020 Australian Olympic Team; unveils ep 4 in ‘Journey to Tokyo 2020’ content series via Emotive

Global food and beverage company Danone has today announced its YoPRO yoghurt brand as an official AOC partner. The Aussie made high protein yoghurt has signed on as an official partner of the Australian Olympic Team and will be fuelling them on their journey to Tokyo 2020.

 

The partnership represents an ideal match, with some of Australia’s best athletes already choosing to use YoPRO’s high protein and no added sugar yoghurt as part of their training regime. YoPRO plans to expand its support to Australian team athletes’ nutritional needs in the lead up to and during the course of the games.

This announcement corresponds with the launch of the 4th episode in YoPRO’s inspiring ‘Journey to Tokyo 2020’ content series. The platform ‘Fuel Your Journey’ narrows in on the insight that behind any success story is hard work, dedication and the right preparation, and showcases multiple athletes’ struggles and triumphs as they prepare for the Tokyo 2020 Olympics.

YoPRO has been delighted to engage a strong calibre of Australian athletes who are on their own Olympic journey, inspiring millennials to pursue their personal goals powered by the right nutritional fuel. The content series is created and produced by creative agency, Emotive. Episode 4 in the series features Aussie gymnast and World Cup medallist Mitchell Morgan.

Says Xavier Gonzalez, brand manager, Danone: “YoPRO has always been incredibly proud to support Australian athletes. We have partnered with an amazing roster of talent across all different sporting professions and have found the synergy between our brand and these athletes is always fantastic.

“It made sense to team up with the AOC and support our own on the world’s biggest stage. We wish the Australian team the best in Tokyo and are incredibly proud to be fuelling them on their Journey to 2020.”

Says Matt Carroll, CEO of the Australian Olympic Committee: “We want our athletes to have meaningful brands behind them as they continue on this journey. YoPRO have continuously modelled their unwavering commitment to the sporting landscape of Australia, and we have no doubt that the partnership will leave athletes with the right fuel to perform at their best.

“We are delighted to partner with YoPRO and look forward to seeing how this will benefit our Aussies in Tokyo.”

During the lead up to the games, YoPRO will follow multiple athletes on their journey to 2020. This will include Aussie Sevens Rugby star, Charlotte Caslick.

Says Caslick: “YoPRO have been a solid supporter of my sporting journey over the last few years. Nutrition is a huge part of training at an elite level so it’s really exciting that YoPRO have now partnered with the whole Australian Olympic Team as we train and prepare for Tokyo 2020.”

Other athletes on this roster include Commonwealth Games and Swimming World Championships Gold Medallist Brianna Throssell, Commonwealth Games High Jump Gold Medallist Brandon Starc as well as up and coming triathlete star Matt Hauser.

Danone’s YoPRO is a high protein yoghurt with no added sugar, no artificial sweeteners and less than 1% fat. One YoPRO pot contains 15 grams of protein, making the yoghurt the perfect high-performance snack for athletes and Australian’s on the go.

View the full content series here.

Client – Danone YoPRO
YoPRO Brand Manager – Xavier Gonzalez
Danone Marketing Manager – Blanca Carbonell Valades
CEO – Simon Joyce
Director / Senior Creative – Rory Pearson
Group Creative Director – Zane Pearson
Executive Producer – Hayley Ritz-Pelling
Cinematographer – James Brown
Producers – Cara Logue
Editors – Sam Gadsden
Business Director – Marshall Campbell
PR Agency – Lampoon Group
Social Agency – Lampoon Group
Josh White – Lampoon Group CEO