Swisse launches new ‘Quest’ global brand positioning via Noisy Beast, Melbourne
Drawing on their close partnership with Swisse, Melbourne agency Noisy Beast are proud to unveil the wellness brand’s new global platform, ‘Quest’.
It launches with a unique heritage story that begins in the late 60’s, retracing the courageous steps of Swisse founder Kevin Ring who undertook a global expedition to handpick nature’s most nourishing ingredients. It’s an epic journey that was driven by his strong belief that natural remedies hold the key to living a healthy and happy life.
Featuring the voice of Swisse ambassador Chris Hemsworth, this captivating campaign aligns with the trend of wellness consumers demanding the highest quality and sets the precedence that potent premium ingredients make all the difference when it comes to health.
With a nostalgic nod to the past, the campaign looks firmly towards the future and sets the foundations to inspire the brand forward: Swisse have made an on-going commitment to continue on their quest of sourcing the finest ingredients from around the world.
Today, their fish oil is found in the deep oceans off the coast of Peru, their artichokes are from the ancient fields of Spain, whilst their blood oranges grow in the nutrient-rich volcanic soil of Sicily. This ethos distinguishes Swisse from other players in the market.
Swisse Wellness launched in the 1960’s with their first pollen tablet. It has grown to become a global household name in the supplement and nutrition field, known for their authentic approach to health and wellness. Today, the premium global wellness brand can be found in over 10+ countries.
Says Severine Brichard, global marketing director, H&H: “For a brand in the number one position, there is no room for complacency. We want to continue to push boundaries in everything we do, and this campaign absolutely represents this mindset. Swisse is excited to share our story and educate the Australian market on the brand’s life-long commitment of sourcing nature’s finest ingredients”.
Says David Brown, managing director, Noisy Beast: “As an international agency managing global brands, we’re excited to uncover the true authenticity and journey of one of the world’s top premium wellness brands.
“It’s been incredible to see how much work, effort and creativity the entire Noisy Beast team has contributed—it has touched every part of our agency. It’s going to be one to remember.”
Says Murray Bransgrove, creative director, Noisy Beast: “We’ve noticed a shift from native content to branded content and the rich stories that exist in brands.
“Consumers are increasingly looking for originality and authenticity in brands. This campaign aims to connect our audience with the captivating story of Kevin Ring, emulating that each and every one of us are on our very own journey in life.”
Noisy Beast
Managing Director: David Brown
Creative Director: Murray Bransgrove
Senior Copywriter: James Blow
Senior Account Director: Sophia Bell
Head of Broadcast: Marlese Sloan
Group Media Director: Ben Lynch
Media Account Director: Ashleigh Budgen
Director: Malloy Brothers – Brendan Malloy
Film Producer: Carr Donald
DOP: Jeremy Rouse
Offline Edit: Bernard Garry, The Editors
Online Edit: Alex Evans & Jamie Scott
Grade: Daniel Stonehouse, Crayon
Sound: Production Alley
Music: Jonny Higgins
Swisse
Global Marketing Director: Severine Brichard
Associate Marketing Director: Fiona Osment
Marketing Manager: Alison McNeill
Brand Manager: Jackson Young
26 Comments
Haters gonna say it’s fake.
Classy, I like it.
Expensive. Self indulgent. Uninspiring. But mostly, boring.
If ever there was an acknowledgement from an agency that their ad didn’t achieve what it should it’s a super telling people that it was narrated by someone Australian famous.
If you can make it with stock footage you don’t need to shoot it.
Onya Muz. Looks sick!
It’s not great… but at least it says more about the brand than decades of mindless celebrity endorsement. This is only semi-mindless celebrity endorsement.
When a brand owns (literally owns) their own ad agency. You end up with what is basically a mood video devoid of any real idea making it’s way out into the world.
The Australian son of the original founder of Swisse inherited the company, then proceeded to purchase himself a lamborghini. #”WELLNESS”.
Youre kidding right. This is a multinational company selling shit to people they dont need if they eat properly.
is that a composite stock image put together with lots of grain on it so we cant tell its a fake image?
Budgets must be tight in swisse town.
:))))
#shotoniphone. #shotonjpeg #theartdirectorsgota5d
“What a lot of Australian families have is very expensive urine.” Australian Medical Association
No heart, no soul, no depth, nothing… a total reflection of swisse products.
Cant even hear what he’s saying. This is utter shite.
Can we please have a m oratorio on the phrase, “pushing boundaries”? It seems that even the most innocuous brands and the most boring products decide to “push boundaries” every time they PR their latest advertising/publicity effort even when what they have produced has neither pushed their positioning/brand personality any further, or have reached the creative/strategic outer limits of their category. That phrase has become totally meaningless and embarrassing. Time to consult management consultants for a new whipping phrase.
“moratorium”
This moves the brand in a new, much more interesting direction, and it shows that it’s Australian without shoving it down your throat.
Nice work to the team involved.
it looks like an instagram post from 2016
Nicely done
Epic ad, love it. really disruptive for the vitamins category.
Disruptive??? The only thing this thing disrupts is my ability to stay awake.
What’s disruptive for the vitamin category? A laxative?
I THINK WHEN THEY USE THE TERM DISRUPTIVE IT REFERS TO HAVING THE BACHELOR OR MASTERCHEF INTERUPTED. BY BENIGN ADVERTISING.
This with that Avis shite and see if you can pick the difference.
If I was Swisse I’d ask for my money back cos it’s kinda crap. A celebrity voice over on a cinematic video paired with a new tag line in a cheap looking script font. Could someone explain to me how that is different, let alone better to what they had before… ? #branding
The global campaign aspect is a load of rubish
I can’t even buy the products in the uk!
And before you say it I’ve tried e Bay amazon
Boots home brand etc! One store in Italy
Offered the 50 plus at full price but only
Half the capsules!!
LYING F¥¢©KS