Infinity Squared launches Infinity2 Proxy; model to be implemented to all productions by 2021

In a move to firmly future proof itself in an evolving marketplace and in continuation of its challenger spirit, Infinity Squared has today launched ​Infinity2 Proxy​TM. A proprietary model, currently in trial and which its plans to implement to all productions effective from 2021.

The strategy behind proxy is simple and one that complements a shift towards reduced production budgets industry wide on a global level. The model works by having ‘proxy directors’ attend set with ‘wearable directing technology’.

Says Dave Jansen, EP, Infinity Squared: “​It allows us to be more competitive, projects will be more streamlined and profitable and we can operate at a higher capacity of projects at any one time.”

Under Proxy, no longer does a director need to attend pre-production meetings, castings or shoots in remote and exotic locations nor be required to have a physical presence during post production (an often lengthy and drawn out process). Instead, the entire production is orchestrated from the comfort of the directors home, office or even a local café.

“​A brilliant strategy is certainly a matter of intelligence but intelligence without audaciousness is not enough” says Jansen, who continues “​that was said by some chess player but it really resonated with me.”

With the Proxy’s being hand-picked from film schools under a graduate program, the concept also allows up and coming directing talent to get the vital on-set experience for career development, which can then not be called upon when they too move into directing by proxy.

Infinity Squared has a long history of challenging conventions, being one of the first companies to use a #tag.

(Pictured: Sejon Im, currently working as a DA / Proxy for Infinity Squared director Daniel Reisinger, the first Infinity Squared director to trial Infinity2 Proxy)