Branding agency Saltree re-brands as Tuckshop; extends service offering into advertising

On the back of an outstanding 12 months of growth, branding agency Saltree has formally extended its service offering to now provide clients both branding and advertising under the one roof. Tuckshop.

Tuckshop will continue to service its roster of good companies including Mayver’s, Table of Plenty, Niulife, Annex Foods and GrapeCo with a renewed focus on accelerating its profitability, so it can make an even bigger positive impact.

The restructure follows a host of new business wins as well as growth through extending the agencies service offering to existing clients.

The leadership team consists of founder and executive creative director Cara Richardson (centre) who will continue to oversee all business with a sharper focus on leading the Brand division, Bryan Micallef (left) ex-McCann, BWM, Big Red and CHE Proximity, will lead the agency’s advertising division along with advertising creative director Amelia Micallef ex-TBWA and Big Red. Adam O’Neil (right) recently joined Tuckshop from the Fuel Agency to head up creative services.

In 2018 alone, Tuckshop’s new business wins included; GrapeCo, Manuka Doctor, Governor’s Estate and Annex Foods, with 2019 already seeing Schnitz and Tilda join forces.

Says Richardson: “Our philosophy is simple. If we help good brands do good, then there will be more good in the world. These are the passionate companies that try to create the best products possible. They may be independently owned, avoid additives, invest in eco-friendly packaging or give back to others, but in their own way, they are all fighting the good fight. By helping them thrive, we can create a better tomorrow.”

For further information, you can visit the website at tuckshop.agency or contact hello@tuckshop.agency.