Smeg appoints The Monkeys as lead agency

Smeg has appointed The Monkeys, part of Accenture Interactive, as its lead creative agency.

Creative work on the Italian manufacturer of upmarket domestic appliances is set to begin immediately.

Says Olivia Anderson, national marketing manager, Smeg: “We are thrilled to be partnering up with The Monkeys, an agency known for its effective work. We believe their provocative creative edge coupled with our premium offering will blend perfectly to take us forward into new and exciting territory.”

Says Mark Green, co-founder and group CEO, The Monkeys: “Smeg is a brand admired for its attention to detail and considered craftsmanship. We can’t wait to complement their first-class offering with stand-out creative work.”

Smeg is the third new business win for The Monkeys in 2019, following Mountain Goat Beer and The Department of Communications and the Arts.