Flow’s unique structure drives new business with Zeus, Domaine, McVitie’s and Hydralyte

Hot off the heels of being appointed to handle the $3million McVitie’s business, Sydney independent agency, This is Flow, has continued its momentum with further growth for the agency. New business includes media buying for Zeus Street Greek Restaurants and Domaine Homes, plus the addition of creative responsibilities for McVitie’s and Hydralyte. Billings are undisclosed.

This increased volume of work is directly attributed to Flow’s nimble structure, and the collaboration that’s been built with Flow’s digital and creative partner, True Sydney.

Care Pharmaceutical’s brand, Hydralyte, was a founding media client of the agency, but after a successful trial and as an endorsement to the work produced, TIF has now been given creative and social responsibilities.

Says Daniela Fra, marketing manager, Care Pharmaceuticals: “Flow has really helped us find a simple and effective consolidated solution across our brands. Working with one point of contact through Flow, alongside the True team, has ensured that Hydralyte benefits the whole way through from strategy, planning, execution and output. We have seen strong results and growth as a direct result of this connected approach.”

After last month being appointed to handle the media planning and buying responsibilities for McVitie’s, Flow has now added the brand’s creative to their roster. The creative was previously with White Grey.

Growing the portfolio even further, Zeus Street Greek and Domaine Homes are now also taking advantage of the partnership between Flow and True with content and media, as the agencies continue to challenge the traditional model with a new way of working.

Says Jimmy Hyett, managing director, This Is Flow: “True are experts you want by your side. They have very similar values to us, a client first approach, and work with passion that really shows in the results we are delivering to all of our clients. It’s a model that is built for the future and we’re excited to see it evolve even further with our partners and clients.”