NB Content director Adam Ciancio shoots new spot for Pearson Academic via Scorch Agency

NB Content director Adam Ciancio has followed up his memorable “Flying Desk” spot for CareSuper with a campaign for Pearson Academic. Highlighting the bias in today’s online testing, the international campaign went to great lengths to cast from the most diverse talent pool possible and then subvert the preconceived notions of those represented.

Visually stunning and tonally arresting the campaign pushes the idea that all education and testing should be faceless and unbiased. The creatives at Scorch ingeniously conceived of the concept of faceless talent as a way to deliver the core conceit in the most elegant way possible. What resulted is one of the more unique education spots to be conceived in a long time.

VIEW THE SPOT

The ongoing collaboration between NB Content and Scorch Agency has proven that lighting can strike twice as this spot is released via Pearson’s global network.

Adam’s spot for CareSuper which he co directed  with fellow NB director Oliver Waghorn is currently playing on Television whilst his latest for Pearson can be seen online and below.

Agency – Scorch

Soundmix – Jaon murphy @ GAS