Howzat!? Optometrist catches a little cricket fever in Specsavers’ new spot via Cummins&Partners
January 15 2018, 1:10 pm | | 3 Comments
Specsavers has launched a new TV campaign titled ‘Howzat!?’ via Cummins&Partners, Melbourne.
“Howzat!?” The iconic cricket appeal screamed after a batsman is bowled out. Now that Specsavers have partnered with Cricket Australia, this optometrist has caught a little cricket fever.
3 Comments
Can we call a moratorium on the word “Howzat!?” from all ads for cricket sponsorships?
Every year it seems there’s a new crop of them that get flogged mercilessly all summer.
At least it’s better than the bucketheads…
If it’s a sponsorship for Cricket Australia, why’s the bloke a Pom?