‘It’s Cricket season not Christmas season’ claims XXXX Gold in latest campaign via Host/Havas
Australian beer brand XXXX GOLD launches its version of the classic Christmas spot with the latest instalment as the official beer of the Australian Cricket team. The TVC was created by Host/Havas and follows on from the launch of the tech enabled Goldie at the start of The Ashes.
XXXX GOLD is looking to bring a little cricket cheer to everyone this summer. Given it’s December the country has already seen it’s fair share of Christmas ads so XXXX GOLD thought it was time to remind everyone about what’s really important, the Cricket. Sure Christmas is a bit of fun but it’s all over too quickly and we’re about taking in the gold over a long, hot, Australian summer. So with the Aussies already up two zip, we agree with Andy Williams, it truly is the most wonderful time of the year.
Says Darren Spiller, chief creative officer Host/Havas: “No summer campaign would be complete without a big, cuddly Christmas ad. But this year we left that to everyone else and in the true beer advertising spirit we decided to hijack Christmas instead.”
Says Richard Knight, marketing manager, XXXX GOLD: “We wanted to celebrate our role as the official beer of the Australian Cricket team the only way we know how. Off the back of the Goldie and all the work we’re doing at ground over The Ashes, this spot feels like the perfect extension of our campaign to remind people that cricket season is best spent with friends and family, XXXX Gold in hand.”
The spot was released online today and will appear during the Perth Test broadcast and throughout the rest of Summer on Channel 9.
Campaign title: Tis The Season
Client Credits: LION/XXXX GOLD
Brand Director: Jack Mesley
Marketing Manager: Richard Knight
Brand Manager: Chris Allan
Brand Manager: Christina Reid
Marketing Manager- Partnerships: Rob Vercoe
Agency Credits: Host/Havas Sydney
CCO: Darren Spiller
Creative Director: Chris Little
Senior Writer: Hadleigh Sinclair
Senior Art Director: Jack Delmonte
Group Account Director: Anthony Moore
Account Manager: Andrew Dengate
CSO: Olly Taylor
Planning Director: Kent Pearson
Senior Broadcast Producer: Stephanie Cameron
Production Credits: Revolver/Will O’Rourke
Director: Trevor Clarence
DOP: Crighton Bone
Executive Producer: Pip Smart
Producer: Alex Kember
Connections Agency: UM
8 Comments
there’s no hijacking here..just cultural cringe…
Christmas is lame. Cricket is where it’s at.
Goodbye Christmas… Kind of feel depressed.
Client: Where’s our XXXX esky?
Director: There. Near those people, see?
Client: I can’t see it on the ground there, can we get it up a bit?
Director: Where would you suggest?
Client: I don’t know, just get it up higher. I need to see it up higher!
Creative: If you could just get it up a bit higher, they’ll be happy.
Client: What about a table? Have we got a table?
Creative: What about a table?
Client: There’s one over there.
Director: Won’t that look a bit weird?
Creative: Can we just do it?
DOP: What’s going on?
Director: They can’t see the esky. They want to put it up on the table?
DOP: Who puts an esky on a fucking table?!!
Director: Can we just do it?
Creative: Thank you. It’ll be fine.
Director: I really think it’ll look bad. People are going to wonder why an esky is on a table when no one ever puts an esky on a table. Ever. You know?
Creative: I know. Can we shoot it this way just once? Then we do it the other way and we’ll see in the edit.
Director: … Okay.
DOP: What are we doing?
Director: We’re putting on the table.
DOP: Ok, lets get it on the table then!
Art Dir: What’s going on?
Director: We need to put the esky up on the table so they can see it better.
Art Dir: The table???
Director: Yes.
Client: Mmm, neither of them are aspirational enough.
Casting director: Aspirational?
Client: You know, handsome. Good looking. The kind of guy our drinker wants to be.
Casting director: But these two guys can both play cricket.
Client: What about these two?
Casting director: They’re models, I checked. Neither of them know a cricket ball from a beach ball.
Client: I still think they’re better than those other two.
Casting director: The ones who can actually play cricket? For the cricketing scene?
Client: Yes.
I really like this. The punters would love it- its a hit.
The Insider: God we’re clever.
@ The Insider: Oath we are.
The Insider: Do you think it matters we just wasted 3 hours crafting our unfunny little semi-satirical scripts?
@ The Insider: No.
The Insider: So funny.
@ The Insider: [giggles]
That there is an ok ad. Better than most on the telly.