Australia’s copywriting conference CopyCon set to return to Sydney on Saturday, May 5th, 2018
CopyCon, Australia’s only dedicated copywriting conference, has announced its return to Sydney on May 5th, 2018.
The conference helps in-house and freelance copywriters create better business outcomes, learn new copywriting skills, and grow revenue through a focus on practical presentations and digging into industry trends and challenges.
Says Kate Toon, founder of CopyCon and The Clever Copywriting School: “It’s a great time to be a copywriter, but that doesn’t mean we’re not facing challenge the rise of low-pay freelancing sites, artificial intelligence (AI) threatening creative roles, and pleasing the ever-changing SEO Google Gods.
“CopyCon gives writers the tools, the network and the support to compete and thrive.”
CopyCon covers hot issues such as:
- Learning how to cope with the stresses of difficult clients
- Building writing confidence across sales copy, press releases and more
- Deciding whether to become a generalist or niche copywriter
- The secrets to writing compelling copy that converts
- Handling client objections through solving their problems, providing real value and packages that appeal, communicating your message
The conference features international guests and some of Australia’s most successful copywriters, with confirmed speakers including:
- Joanna Weibe, Copyhackers
- Kate Toon, The Clever Copywriting School
- Glenn Murray, Divine Write
- Kelly Exeter, Swish Design
- Robert Gerrish, Flying Solo
- Cherie Clonan, The Digital Picnic
- +Many more – please see full agenda for speaker line up and sessions
In its second year, the conference program is expanding with exclusive half-day MasterMind workshops on 6th May. In these intimate sessions (only 24 spots available), experts will talk through their personal approach and systems for pitching, process, profile and profit.
Says Toon: “With great opportunities to meet other copywriters, share highs and woes, and dig into what’s happening in our industry, CopyCon is a must-attend event on the content marketing calendar.”
Early bird tickets are available now. For more information on tickets, speaker line up and program visit the CopyCon website.
4 Comments
Was a great conference last year. Recommend to any freelance copywriters out there needing not only to pick up a few more skills, but be around fellow ad scribes.
It was an absolute privilege to be a part of the first Aussie Copywriters Conference earlier this year. Sadly I don’t think I can make it in 2018, but if you are serious about your copywriting business or career, you will get so much out of this event!
Sounds like a con.
What better way to combat the rise of ‘low-pay freelancing sites’ than get into the conference game?