NAB drafts the next NAB Mini Legends in newly launched spot via Clemenger BBDO, Melbourne
The 2017 NAB Mini Legends Draft, created by NAB and Clemenger BBDO Melbourne, has now been completed, with more than 550 of Australia’s mini sporting legends vying for a spot on the team.
Launched in June, the Draft saw a public call-out for kids to star in this year’s campaign by submitting a video audition of them emulating their favourite footy player.
The lucky stars will now feature in the next phase of the campaign, launching today, which will feature a mini Dustin Martin, mini Moana Hope, mini Nic Naitanui, and mini Eddie Betts.
NAB general manager of brand experience, Michael Nearhos, said the NAB Mini Legends activity is driven by NAB’s passion to
support the kids, players and fans of AFL.
Says Nearhos: “Following the success of last year’s campaign, we’re very excited to bring it back with a few new twists.”
The campaign, launching across TV, print, digital and social channels, captures NAB’s commitment to
supporting footballers from NAB AFL Auskick through to the big time in the AFL and the AFLW.
NAB chief marketing officer, Andrew Knott, said he was excited to
see the second round of NAB Mini Legends come to life.
Says Knott: “We’re excited to be launching our next NAB Mini Legends campaign that captures NAB’s support of footy at all levels. Through our partnership, we back kids as they play their
first game of Auskick right through to the big time, whether that be in the AFL or the AFLW.”
Clemenger BBDO Melbourne creative director Rich Williams, said the level of interest
in the NAB Mini Legends Draft competition was fantastic.
Says Williams: “The response was incredible. The campaign really brings to life everything that’s great about the game. We hope to continue to inspire the next generation of AFL and AFLW stars through this activity.”
NAB has partnered with AFL since 2002, and has sponsored Auskick since 2006. NAB also sponsors NAB AFL Academy and NAB AFL Rising Star. Earlier this year, NAB proudly became the naming rights sponsor for the NAB AFL Women’s competition.
Client: NAB
Chief Marketing Officer: Andrew Knott
General Manager, Brand Experience: Michael Nearhos
Head of Group Brand: Faycal Ben Abdellaziz
Manager, Brand & Sponsorship Communications: Sue Brailsford
Consultant, Brand & Sponsorship Communications: Alastair Sykes
Consultant, Brand & Sponsorship Communications: Katelyn Bannister
Consultant, Sponsorship Portfolio: Sophie Knowles
Analyst, Brand & Sponsorship Communications: Grace Gribble
Senior Consultant, Brand Identity: Minh Tang
Manager, Brand Identity: Susanna Hondrokostas
Manager, Brand Content: Shahn Welsh
Team Member, Brand and Sponsorship Communications: Agau Kuek
Creative Agency: Clemenger BBDO, Melbourne
Chief Creative Officer: Ant Keogh
Creative Chairman: James McGrath
Creative Director: Ant Phillips
Creative Director: Rich Williams
Creative Director: Luke Thompson
Creative Director: Rohan Lancaster
Senior Planner: Sam Mackisack
Planner: Ryan Smith
Executive Producer: Sonia von Bibra
Senior Producer: Jess van Roosendaal
Senior Producer – Print: Michael Travers
Agency Producer – Digital: Ella Huang
Head of CRM: Gayle While
Group Account Director: Ben Knighton
Account Director: Freya Page
Project Director: Atlanta Panton
Account Manager: Joel Morgan
Project Manager: Tania Babiolakis
Production Company: Revolver
Director: Stephen Carroll
Producer: Tobias Webster
Executive Producer: Pip Smart
Managing Partner: Michael Ritchie
DOP/Cinematographer Stefan Duscio
Post Production Company: The Butchery & The Refinery
Editor: Johanna Scott The Butchery
Grade Artist: Martin Greer
Flame Artist: Eugene Richards
Music Production Company: Level Two Music
Music Track & Artist: Yodelling Mozart – Mary Schneider
Photographer: Christopher Tovo (TOVO)
Retoucher: Mike McCall & Steve Pratt
Sound House: Flagstaff
Sound Designer/Engineer: Paul LeCouter
Casting: Chameleon Casting
4 Comments
Moana Hope getting a kid in this years ad is actually worse than Zac Dawson getting a potato playing him.
She was universally the biggest flop of the AFLW season… Erin Phillips too touchy?
And then the random Blighty? Huh? Just missing a Helen D’Amico stripper.
The first ad surprised and charmed us.
That should have been the end of it.
it’s still fun
Quite like the Blighty throwback, the dads will love it
Go Moana. So great to see you portrayed in the NAB ad. You were such an ambassador to AFLW when it started, and people loved you.
This ad is for football greats and what they have contributed to AFL/W, sadly you will never be portrayed Zac.