Palmer’s appoints AnalogFolk Australia as its strategic, creative and digital agency partner

After a competitive pitch, AnalogFolk Australia has been appointed the strategic, creative and digital agency for leading beauty brand Palmer’s, most known for it’s iconic Cocoa Butter Formula.

AnalogFolk will be tasked with delivering a data-driven strategy to grow the Palmer’s business across Australia and to support the broader Asia-Pacific region, including looking at growth opportunities into Asia, as well as eCommerce.

The agency was appointed by the Asia Pacific regional office run as E.T. Browne (Australia) a subsidiary of parent company US-based E.T. Browne Drug Co. and will cover all products across the extensive Palmer’s range.

AnalogFolk Australia founder and managing director Matt Robinson said: “We are thrilled to be working with Palmer’s as their creative and digital agency. Palmer’s is a trusted and well- respected brand, and we look forward to working with the team to deliver some exciting new work”.

Palmer’s Marketing Manager Hayley Bishop said: “Matt and the team at AnalogFolk outlined an impressive approach for our business that aligns with our overall brand objectives. Their ability to join the dots between digital, data, and our brand growth aspirations make them the perfect fit for our business ”