M&C Saatchi’s research company The Source launches in Melbourne headed by Matt Swinson

Seven years after setting up shop in London, The Source has its eyes set on Asia Pacific success, opening an office in Melbourne.

Managing director, Matt Swinson has relocated from the UK office and brings fifteen years of industry experience working across an impressive portfolio of clients including BBC, Ebay and Tesco.

Operating with a vision to bring businesses closer to its customers through premium research and high impact, innovative output, it’s on a mission to engage audiences and inspire action.

Says Swinson: “We’re customer experts. We’re grounded on being a full service market research agency. Delivering a raw, high-resolution picture of the customer is our promise to our clients. Too often we see great work lost in a sea of uninspiring delivery – The Source aims to change that.”

Hoping to mirror its UK success, The Source utilises both traditional and innovative research methodologies. Real-time techniques allow them to be ‘in the moment’ from initial consumer engagement with a brand through to purchase decision. Employing customer immersion, pure ethnography, or other bespoke solutions The Source tailors approaches to uncover powerful customer truths.

Adds Swinson: “We see the Asia Pacific region, specifically Australia as a market with huge opportunity. We’ve hit the ground running, bringing insights to life helping them to live and breathe in our clients’ businesses.”

The Source is an independently run business operating as part of M&C Saatchi Group.