CB Exclusive: After less than 10 months Toby Talbot departs Assignment for new adventure
February 28 2017, 2:18 pm | | 11 Comments
CB Exclusive – Campaign Brief can reveal that after less than 10 months in the role Toby Talbot has resigned as managing partner, Assignment Auckland, and is considering new opportunities both in New Zealand and overseas.
Talbot joined Assignment from DDB Sydney in May 2016, partnering up with Peter Biggs and Philip ‘Duster’ Andrew.
Under Talbot’s watch DDB Sydney was the most awarded Australian agency at Cannes in 2016, bringing home 12 Lions.
Apart from Cannes (one Gold, five Silver and five Bronze Lions), DDB scored Silver at the Facebook Global Awards, Silver at Effies and made the top 10 of the 2016 Bestads Australian Agency Rankings.
11 Comments
It was always going to be a case of too many generals, not enough soldiers
Guess it’s hard to produce work without an agency of talent around you.
A good CD always lands on their feet.
Best of luck TT.
Dude was never going to be happy looking after fliers and banners. Can’t blame him. Massive drop in altitude!
Assignment do the big boring grown up stuff with no interest in shiny things. Was never going to work unless one of them changed tack.
Thanks for putting his resume up. Any work from his last job?
Fed up of the nasty.
Fed up of the predictable.
Fed up of the lazy sourness of these comments.
Fed up of the feckless wankdom of the keyboard plodders whose every misshapen syllable is evidence of a profound lack of creativity, wit, grace and empathy.
Fed up that only Pseudonym had the big picture elegance to acknowledge the very real talent of creative directors who direct, who champion emerging talent, who let young talent breathe, who don’t use the creative director badge to take over the beautiful thinking of others to re-shape it into an egoistic portrait of their own over wrought, overblown and stillborn ineptitude.
Fed up of the too soon creative directors who are too busy with their own work to do the very real and skill-based work of creatively directing.
Fed up of the too-busy and the too-important who neglect young creatives.
Fed up of the knee jerk viscousness surrounding Toby, Wortho and others who do the very real work of creative directing, who have raised between them a generation of talented creatives who do our local industry pride, who have bequeathed to us all a legacy to build upon, not shit and gripe upon.
Truly fucking fed up.
There was a real change of landscape under the naughties crop of CDs in NZ. Many seniors were displaced by crops of juniors fed post-seven pizzas and opportunity briefs. I agree some grew in to great, but I suspect the sourness uploaded here is from a few who felt squeezed out after working hard to get where they were. But the ad game is brutal: Survivor Open Plan Island.
Toby is a proven talent, no argument. Like all of us though, the right environment is crucial to success.
why dont u leave advertising?
@fed up: because the industry deserves more than people who use dont instead of dont, and u instead of you. Bet you also use cum instead of come.
I know we are supposed to talk to our strengths and hide our weaknesses, but DDB Sydney suffered major financial hemorrhages at a certain point in time. It also suffered a massive exodus of talent.
This is nobody in particular’s fault, but that doesn’t just impact the company people work for. It impacts lives.
Call it ‘wankdom of the keboard plodders whose every misshapen syllable is evidence of a profound lack of creativity, wit, grace and empathy’ if you will, but people are like elephants. They have long memories.