KIIS 1065 launches new ‘There’s Only One Kyle & Jackie O’ TV, digital and social campaign via JOY

ARN has launched a new TV, digital and social campaign for Sydney’s KIIS 1065 and Kyle & Jackie O via JOY, a fun and revealing look at what real people actually think of the radio duo.

This new campaign delves deeper than ever before, going behind the scenes and providing audiences with a cheeky glimpse into the minds of Kyle & Jackie O.

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Set in a Kyle & Jackie O focus group, the campaign uses real conversation and responses from participants to find out what they really think of the duo while Kyle & Jackie O watch from behind a two-way mirror.

From suggesting Kyle has what it takes to be a plus-sized model through to describing the duo as the ‘Donald Trump’ of radio, nothing was off limits for the group and no-one was holding back.

Whether they loved them or not, it was clear everyone could agree that ‘There’s only one Kyle & Jackie O’.

The three pieces launched today are the first of a series that will be released over the coming weeks.

Says Anthony Xydis, chief marketing officer, ARN: “In a noisy market, we wanted a campaign that would stand out for both KIIS 1065 and Kyle & Jackie O, showcasing the irreverence and cheeky side of both brands. We wanted to take audiences behind the scenes and reveal more about what makes Kyle & Jackie O so unique. We used a real focus group because genuine reactions from both the group and Kyle & Jackie are funnier than anything we could have scripted and whether they were lovers or haters, what everyone can agree on is there is only one Kyle & Jackie O.”

The digital and social campaign commences on Thursday 23rd February, the television campaign hits screens on Sunday, February 26 and follows the launch of the KIIS 1065 ‘There’s only one Kyle & Jackie O’ outdoor campaign on January 22.

Creative Agency: JOY  

KIIS 1065 Content Team