Aussie David Prior says ‘Don’t be told’ with launch of Pure Scot’s ‘scotch with balls’ spot
Aussie entrepreneur David Prior, who bought the mothballed 200-year-old Scotch distillery Bladnoch in January 2015, has launched a new scotch brand Pure Scot with a spot created by Chocolate Studios, Melbourne.
Says Prior: “Last year we fought to buy a 200-year-old scotch whisky distillery. ‘You can’t make scotch whisky. You’re an Aussie surfer,’ they said. Well it seems Pure Scot is proving them wrong again.
“Pure Scot flies the flag for individuality. We say there’s no right way to drink scotch whisky.”
Before taking on the scotch world, Prior built up the yoghurt brand five:am from scratch in 2009, and sold it in 2014 to UK-based consumer products company PZ Cussons for $80 million. In 2013 the company employed 65 staff, supplied over a thousand outlets around Australia, delivered 250% increase in revenue over the previous year and won the 2013 “Company to Watch” award.
Before that, he partnered with his father in 1997 to create the sustainable packaging company Baroda, running it successfully for ten years, and then selling it to packaging giant Visy.
5 Comments
the most creative ad to come out of the beer and spirits industry in Australia since beer chase.
and this is a joke about balls. Shows you how far the bar has lowered.
I actually hope this works.
I can’t decide if the main actor was an Australian putting on a good Scottish accent, or a Scotman doing a bad Scottish accent.
Either way, if you’re telling people to put ice in their Scotch, shame on you. The polar ice caps are melting and 90% of the worlds glaciers have shrunk, and now you’re wasting precious ice in your Scotch? Now I just made up the 90% figure, but hey, facts are more like opinions these days – I only have them when I’ve downed a couple of Pure Scots for breakfast.
Applaud the entrepenuerism overall and acknowledge the insight but creative execution could have been better. Instead of making him turn awkwardly to camera a reverse of him looking at & talking to the glass rather than twisting & delivering the line to camera would have worked better and be more in tune w the strap line IMO.
That wouldn’t improve shit. Go back to applauding entrepreneurism.
This is awesome!