Bulla unveils next phase in its ‘Unfakeable’ brand campaign with new TVC via Publicis, Melbourne

Australian family-run business Bulla Dairy Foods and its communications partner, Publicis Melbourne, is releasing the next phase for the unfakeable brand platform. This campaign focuses on Bulla being 100% Australian owned and having top-class dairy products.

The new executions that begin to roll out this week, were shot in Bulla’s home town of Colac in Victoria using staff, family and friends as talent. Bulla and Publicis have also continued to engage Australian artists to support the marketing campaigns, with the new series featuring voiceover by actor Michael Caton and Deborah Conway’s version of INXS’s ‘Don’t Change’ track as supporting music.

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Nick Hickford, general manager of marketing and innovation at Bulla Dairy Foods, said the new work was created to build on last year’s highly successful campaign.

Says Hickford: “The story of Bulla’s heritage has resonated with audiences across Australia. This new creative further taps into the life and times of some of the Bulla team members and their families and how this iconic Australian brand continues to proudly deliver the best fresh milk and cream based products to Australian tables.”

The first of the new TVCs launches this week and is supported by out-of-home and digital display advertising. The initial TVC introduces a new product, Jelly Tops and Jelly Splits, and demonstrates the enjoyment of ice cream.

Client – Bulla Dairy Foods

Sound Production – Gusto Music