ALDI says ‘stop and smell the savings’ in its newly launched campaign via BMF Australia

People tend to switch into autopilot mode when they step into a supermarket. They stick to their shopping list (whether physical or mental), and many shoppers have typecast ALDI for specific products. The problem is, when you’re on autopilot at ALDI, you can easily overlook quality products will save you lots of money.

This is the premise behind ALDI’s new product range campaign, “Stop and Smell the Savings” via BMF Australia. The campaign uses some of ALDI’s most popular products (ALMAT laundry powder, VIVA white bread and ALDI Mushrooms) to get shoppers to notice the more unexpected and overlooked products in ALDI’s expanding range of groceries. The campaign has been rolled-out across TV, pre-roll, digital display, CRM and website.

VIEW THE MUSHROOM SPOT

VIEW THE VIVA SPOT

VIEW THE ALMAT SPOT

Says Alex Derwin, creative director, BMF: “ALDI is always adding new and surprising products to their range and it’s these products that save you the most money. This idea is a simple and direct challenge to ALDI shoppers to look up from their lists, look around and smell the savings they can make.”

Says Sam Viney, marketing director, ALDI: “Whilst many Australians have woken up to the exceptional value we offer at ALDI, some are still surprised to hear about the broad range of award-winning, specialty products that line our stores.  Creating spokespeople out of our much-loved grocery products – and making them advocates for our lesser-known products – seemed like a fertile territory for humour, and a surprising way to break through the clutter.”

Executive Creative Director: Cam Blackley

ALDI Marketing Assistant: Katherine Franulovich