Xero helps transform small regional veterinary business in its latest ‘Thrive on Xero’ campaign
Xero has launched a new campaign called ‘Thrive on Xero’ which shows the Xero team help to transform regional business, Greenhills Veterinary Hospital in Maitland, NSW using the Xero product.
The Xero team pulled it off in 48 hours and the business will be advised and supported on an ongoing basis to see how its business efficiencies and performance improve.
Campaign objectives were:
– To help an exemplar business thrive with Xero
– To show Xero in action
– To demonstrate how easy the conversion to Xero really is. Xero is driving business efficiencies far beyond the number crunching process.
– To show businesses where to start on the journey from converting from desktop to cloud
– To amplify the world of thriving small businesses
Resolution – Production
Ikon- Media planning/buying
Sling & Stone – PR
6 Comments
How to bore the pants off someone for 5 and a half minutes.
Maybe instead of 48 hours to do it, a bit more thinking time, instead of just ANOTHER trivial testimonial.
xero out of zero.
I held out until 1’23” .
I was hoping Margery Daws would make an appearance.
But sadly, no.
I genuinely love Xero, and love using it, but I have to say this is terrible – neither does it reflect the challenger nature of the product, nor the startup “let’s do things differently” nature of Xero.
Missed opportunity.
It’s rubbish. Don’t know who the agency is – perhaps they don’t use one – but this isn’t doing them any favours. Sometimes “good at what you do” doesn’t translate to “good at everything you do” – and sometimes you have to leave it to those who know better. This is one of those times.
Most innovative company in Aus right there.
Like an ailing dog, that video should’ve been put gently to sleep. Even the client featured in the film looked like they didn’t want to be there.