CB Exclusive: George Patterson Y&R Melbourne promotes Jake Barrow to creative director role

CB Exclusive – GPY&R Melbourne has promoted Jake Barrow (middle, right) to the position of creative director, responsible for the creative output across a range of major clients. Barrow has been with the agency for four years and has led multi award-winning projects for Schweppes, Public Transport Victoria and the Australian Defence Force.

Barrow won four Lions last month at the Cannes Lions Festival of Creativity, adding to the four Gold Lions he won for the Mobile Medic (pictured below) campaign in 2013. He has also been awarded at D&AD for the last three years in a row and in 2013 was amongst the top ten art directors in the world in The Gunn Report. Recent growth in the agency has facilitated the introduction of his creative director role.

Says Ben Coulson, chief creative officer: “One look at Jake’s folio will tell you he is world class. He knows what’s good and what isn’t, makes top shelf work and delivers large bags of awards. He’d make a great creative director in any of the top agencies. I’m very proud he’s taking the gig with us.”

Says Julian Bell, managing partner at GPY&R Melbourne: “With the agency growing steadily, it’s the right time to expand the creative leadership. Jake is hugely respected within the agency and amongst our clients. We very warmly welcome him to the management team.”

(Pictured L-R: Julian Bell (MD of GPY&R Melbourne), Matt Farrugia (MD of GPY&R Melbourne), Jake Barrow CD, Ben Coulson CCO)